BrightLocal vs Moz Local
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
BrightLocal
From $41
G2 4.6 · 230 reviewsAgencies and businesses with 1 to 100 locations that want rank tracking, audits, listings and white-label reports in one tool, with prices per location that fall as they grow.
vs
Moz Local
From $20
G2 4.2 · 476 reviewsSingle-location and small multi-location businesses in the US, UK or Canada that want synced listings at the lowest published price.
Side by side
| BrightLocal | Moz Local | |
|---|---|---|
| Pricing | From $41/month for 1 location ($31/mo billed annually) | From $20/month per location ($16/mo billed annually) |
| G2 Rating | 4.6 (230 reviews) | 4.2 (476 reviews) |
| Best For | Agencies and businesses with 1 to 100 locations that want rank tracking, audits, listings and white-label reports in one tool, with prices per location that fall as they grow. | Single-location and small multi-location businesses in the US, UK or Canada that want synced listings at the lowest published price. |
Pros and cons
BrightLocal
Pros
- Entry plan includes rank tracking, geo-grids, citation audits and white label
- Location-band pricing gets cheaper per location as you grow
- 14-day free trial with no credit card
- Citations are pay as you go, so you pay only for the sites you need
Cons
- Review management is on the Grow plan only
- New citations cost extra on every plan
- No refunds for unused time on a plan
- User seats and credit allowances are not stated on the pricing page
Moz Local
Pros
- Listing sync from $199 per location per year
- 90+ directories including voice assistants and car navigation
- Local Grid and review monitoring on the entry plan
- Simple, published per-location pricing
Cons
- US, UK and Canada only
- Every location is billed in full, so costs rise in a straight line
- AI features are paid add-ons below Elite
- No free trial listed for Moz Local
Sarah Chen