BrightLocal
Agencies and businesses with 1 to 100 locations that want rank tracking, audits, listings and white-label reports in one tool, with prices per location that fall as they grow.
Quick overview
- Pricing
- From $41/month for 1 location ($31/mo billed annually)
- Plans
- Three plans priced by bands of locations (1, 2-5, 6-10, 11-20, then steps of 10 up to 100). Annual billing saves 25%. 1 location: Track $41/month or $369/year; Manage $54/month or $485/year; Grow $65/month or $584/year. 6-10 locations: Track $83/month or $747/year; Manage $109/month or $980/year; Grow $131/month or $1,178/year. 91-100 locations: Track $524/month or $4,716/year; Manage $769/month or $6,920/year; Grow $989/month or $8,900/year. Over 100 locations: price on request. Track includes Local Rank Tracker (100 keywords and four competitors per location), Local Search Grid (5 keywords), Local AI Visibility Tracker, Citation Tracker, GBP and Local Search Audits and white label. Manage adds Active Sync, AI Insights, GBP Post Scheduler and APIs. Grow adds review monitoring, review requests and review widgets. Citation Builder is pay as you go: from $3.20 per site (as low as $2 with bulk credits); data aggregators $30 each, five-network yearly renewal $120. 14-day free trial, no credit card. No refunds for remaining plan time.
- G2 rating
- 4.6 / 5.0
- Comparisons
- Featured in 2 comparisons
Key features
- Local Rank Tracker with up to 100 keywords and four competitors per location (all plans)
- Local Search Grid geo-grid tracking for up to 5 keywords (all plans)
- Citation Tracker, GBP Audit and Local Search Audit (all plans)
- White-label tools and reports on every plan
- Active Sync to Google, Apple Maps, Facebook, Bing and Yelp (Manage and Grow)
- Review monitoring, requests and showcase widgets (Grow)
- Pay-as-you-go Citation Builder from $3.20 per site
Pros
- Entry plan includes rank tracking, geo-grids, citation audits and white label
- Location-band pricing gets cheaper per location as you grow
- 14-day free trial with no credit card
- Citations are pay as you go, so you pay only for the sites you need
Cons
- Review management is on the Grow plan only
- New citations cost extra on every plan
- No refunds for unused time on a plan
- User seats and credit allowances are not stated on the pricing page
BrightLocal in our comparisons
Best Local SEO Software
BrightLocal is the best local SEO software for most businesses and agencies: rank tracking, geo-grids, audits and white-label reports on every plan, from $41/month for one location, with band pricing that gets cheaper per location as you grow. Moz Local is the cheapest way to sync listings for a single location, and Yext or Birdeye suit enterprise brands that will go through a sales quote.
Sarah ChenUpdated October 2026Best SEO Software for Agencies
SE Ranking is the best SEO software for most agencies: Growth plus the Agency Pack covers 30 projects, 5,000 daily keywords, 3 staff and full white label for $292.20/month billed annually. Semrush has deeper data but charges per user and has no published price above 15 projects. Add AgencyAnalytics if clients want one branded portal for all channels.
Sarah ChenUpdated October 2026