BrightLocal vs Yext
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
BrightLocal
From $41
G2 4.6 · 230 reviewsAgencies and businesses with 1 to 100 locations that want rank tracking, audits, listings and white-label reports in one tool, with prices per location that fall as they grow.
vs
Yext
From Custom
G2 4.4 · 1,124 reviewsEnterprise brands with many locations that need central control, approvals and direct distribution of listings to publishers and AI platforms.
Side by side
| BrightLocal | Yext | |
|---|---|---|
| Pricing | From $41/month for 1 location ($31/mo billed annually) | Pricing by quote (contact sales) |
| G2 Rating | 4.6 (230 reviews) | 4.4 (1,124 reviews) |
| Best For | Agencies and businesses with 1 to 100 locations that want rank tracking, audits, listings and white-label reports in one tool, with prices per location that fall as they grow. | Enterprise brands with many locations that need central control, approvals and direct distribution of listings to publishers and AI platforms. |
Pros and cons
BrightLocal
Pros
- Entry plan includes rank tracking, geo-grids, citation audits and white label
- Location-band pricing gets cheaper per location as you grow
- 14-day free trial with no credit card
- Citations are pay as you go, so you pay only for the sites you need
Cons
- Review management is on the Grow plan only
- New citations cost extra on every plan
- No refunds for unused time on a plan
- User seats and credit allowances are not stated on the pricing page
Yext
Pros
- Direct distribution to a large publisher network, including AI platforms
- Approvals and audit trails for large teams
- Detailed profile fields and per-location analytics
- Broad platform covering pages, search, reviews and social
Cons
- No pricing on the main site
- Heavy for a single location or small agency
- Plan gates are not public
- Fewer local SEO research tools than BrightLocal or Whitespark
Sarah Chen