Semrush Local vs Yext
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Semrush Local
From $30
Teams already using Semrush that want local rankings and Google Business Profile automation in the same account.
vs
Yext
From Custom
G2 4.4 · 1,124 reviewsEnterprise brands with many locations that need central control, approvals and direct distribution of listings to publishers and AI platforms.
Side by side
| Semrush Local | Yext | |
|---|---|---|
| Pricing | $30/month per location (Base); Pro $60/month per location | Pricing by quote (contact sales) |
| G2 Rating | Not yet verified | 4.4 (1,124 reviews) |
| Best For | Teams already using Semrush that want local rankings and Google Business Profile automation in the same account. | Enterprise brands with many locations that need central control, approvals and direct distribution of listings to publishers and AI platforms. |
Pros and cons
Semrush Local
Pros
- GBP AI Agent automates posts and review replies from the entry plan
- 70+ directories on Pro, including US healthcare sites
- Works inside an existing Semrush account or on its own
- Map Rank Tracker includes a reporting API
Cons
- Listings and reviews need Pro at $60 per location per month
- White-label reports and extra users cost extra
- No separate G2 listing
- Trial length for Local is not published
Yext
Pros
- Direct distribution to a large publisher network, including AI platforms
- Approvals and audit trails for large teams
- Detailed profile fields and per-location analytics
- Broad platform covering pages, search, reviews and social
Cons
- No pricing on the main site
- Heavy for a single location or small agency
- Plan gates are not public
- Fewer local SEO research tools than BrightLocal or Whitespark
Sarah Chen