Which accounting & finance tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small businesses and growing SMBs that want cloud accounting with strong invoicing, bank reconciliation, and a large ecosystem of integrations and accountants/bookkeepers familiar with the platform.
Small businesses and growing teams that want an affordable, automation-friendly cloud accounting system with strong invoicing, bank reconciliation, and integrations—especially those already using the Zoho ecosystem.
| Feature | QuickBooks | Zoho Books |
|---|---|---|
| Pricing | $35/month (Simple Start) | Free–$275/month (plan-based; not per-user) |
| G2 Rating | 4.0 (3,300 reviews) | 4.4 (1,800 reviews) |
| Capterra Rating | 4.3 | 4.4 |
| Best For | Small businesses and growing SMBs that want cloud accounting with strong invoicing, bank reconciliation, and a large ecosystem of integrations and accountants/bookkeepers familiar with the platform. | Small businesses and growing teams that want an affordable, automation-friendly cloud accounting system with strong invoicing, bank reconciliation, and integrations—especially those already using the Zoho ecosystem. |