Semrush vs Ubersuggest
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Semrush
Marketing teams that use several toolkits (SEO, traffic analytics, local, content) every week and want them in one account.
Ubersuggest
Solo site owners and very small businesses that want basic SEO data at the lowest possible price.
Side by side
| Semrush | Ubersuggest | |
|---|---|---|
| Pricing | Free plan; paid from $139/month ($117.33/mo billed annually) | Free account; from $29/month, $16/mo yearly or $290 lifetime |
| G2 Rating | 4.4 (4,275 reviews) | 4.2 (160 reviews) |
| Best For | Marketing teams that use several toolkits (SEO, traffic analytics, local, content) every week and want them in one account. | Solo site owners and very small businesses that want basic SEO data at the lowest possible price. |
Pros and cons
Semrush
Pros
- Widest set of SEO and marketing tools in this comparison
- Large vendor-stated keyword and backlink databases
- Free plan with no card for light use
- AI search tracking built into the SEO + AI Search plans
- Most reviewed tool here on G2 (4,275 reviews)
Cons
- Extra users cost $45 to $100/month each
- Only 500 tracked keywords below the $299 Pro+ plan
- No refunds on monthly plans; trial needs a card
- Local, content and AI visibility are separate paid toolkits
Ubersuggest
Pros
- Among the lowest prices in this list
- Lifetime one-time payment option
- Enterprise includes 5 users for $99/month
- $5 add-ons for extra keywords, projects and users
Cons
- Much smaller vendor-stated keyword database (2.2B+)
- Conflicting rank tracking frequency on its own pages
- Tracked keyword limits are per project
- No API
Related comparisons
Ahrefs alternatives
SE Ranking is the best Ahrefs alternative for most people: the same $129/month as Ahrefs Lite buys daily tracking of 2,000 keywords across 10 projects, with a 14-day trial and no card. Pick Semrush if backlink data volume matters most, Mangools if you work alone on a small budget, and Moz Pro if you need three seats without paying per user.
Sarah ChenUpdated October 2026Semrush alternatives
SE Ranking is the best Semrush alternative for most teams: its $129/month Core plan tracks 2,000 keywords daily and includes local and content tools. Pick Ahrefs for backlink research, Moz Pro for small teams that want users included, and Mangools, Serpstat or Ubersuggest when budget comes first.
Sarah ChenUpdated October 2026