Marketing Automation
impact.com
From $30
Ecommerce and retail brands that want access to a large partner network and can grow into a contracted platform
Quick overview
- Pricing
- Starter: greater of $30/month or 2.5% of partner-driven revenue (ecommerce only); Essentials from $500/month
- Plans
- Published on impact.com/pricing (USD): Starter: pricing page shows '$30/mo' and '2.5% of Revenue'; the help center and impact.com's Shopify app listing say you pay the greater of $30 or 2.5% of the month's revenue from locked partner-driven conversions; self-serve ('Get started now'), only for stores on Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Ecwid, Shoplazza, nopCommerce or Zoho Commerce; for brands 'starting their partnerships channel or spending $300k annually in marketing spend'; includes basic tracking and reporting, Amazon/Walmart/BestBuy integration, partner recommendations, chat support; no add-ons; 30-day free trial; no setup fee. Essentials $500/mo, includes up to $2,500/mo in partner payouts ('a minimum of $2,500/mo in processed partner payouts'), for brands up to $2M/year total ecommerce revenue; adds all tracking and reporting, Partner Marketplace, multi-domain programs, dedicated support, Creator (influencer management) and Advocate (customer referral). Pro $2,500/mo, includes up to $14,300/mo in partner payouts, for $2M to $15M/year; adds API-based tracking, custom commission rates, Data Lab analytics, SAML and advanced integrations, dedicated customer success. Enterprise $10,000/mo, includes up to $82,500/mo in partner payouts, for $15M+/year; adds custom implementations, white-labeled partner portal, advanced fraud and risk scoring, multi-touch attribution, dedicated partnership team. Essentials and above: book a demo, 12-month contract (FAQ), any tier change needs a new 12-month addendum, setup/onboarding services at $250/hour. Payouts above the included amount are paid a la carte by volume ('no overage fees'). Add-ons (Essentials+): Creator Premium, Advocate Premium, Optimize, AI Search Visibility, Brand Safety tools; Paid Search Monitoring and Promo Code Monitoring per FAQ. No annual price list shown; volume discounts by custom pricing.
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- Comparisons
- Featured in 1 comparison
Key features
- Partner Marketplace for recruiting affiliates, publishers and creators (from Essentials)
- Contracts and partner payouts automated in 70+ currencies
- Universal Tracking Tag, server-to-server and cross-device tracking with cookieless attribution
- Contribution reporting (Introducer, Influencer, Closer) and incrementality dashboards
- Fraud protection with bot-click detection; Paid Search Monitoring and Promo Code Monitoring are listed as add-ons from Essentials in the pricing FAQ
- Creator (influencer) and Advocate (customer referral) programs included from Essentials
- Self-serve Starter plan for Shopify, WooCommerce, BigCommerce and other ecommerce platforms
Pros
- Large partner marketplace plus full program management (from Essentials)
- Partner payouts in 70+ currencies
- Self-serve Starter (2.5% of partner-driven revenue, $30/month minimum) with a 30-day free trial for stores
- Affiliate, creator, referral and retail media in one platform
- Published prices for every tier
Cons
- Big jump from Starter to Essentials ($500/month)
- Starter costs 2.5% of partner-driven revenue (minimum $30/month) and has no add-ons
- Starter only for listed ecommerce platforms, not SaaS
- Essentials and above need a demo and a 12-month contract; setup and onboarding services cost $250/hour
Marcus Williams