Marketing Automation
Twilio
From $0.0083
Businesses with a developer who want to build their own texting into an app, website or store and control every cost line.
Quick overview
- Pricing
- Pay as you go: $0.0083 per SMS segment plus carrier fees
- Plans
- Pay as you go (US): SMS $0.0083 per segment outbound and inbound; MMS $0.022 outbound. Same rate on long code, toll-free and short code. Numbers: long code $1.15/month, toll-free $2.15/month, random short code $1,000/month and vanity short code $1,500/month (billed quarterly). Carrier fees on top (long code SMS: AT&T $0.0035, T-Mobile $0.0045, Verizon $0.005). 10DLC: $4.50 brand registration, $41.50 standard brand vetting, $15 per campaign vetting, $1.50 to $10 monthly campaign fee. Failed message fee $0.001. Optional Engagement Suite and Compliance Toolkit add-ons at $0.015 per outbound SMS each. Free trial: 100 free SMS to up to 5 verified numbers.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 1 comparison
Key features
- Programmable SMS and MMS API
- Long code (10DLC), toll-free and short code numbers
- 10DLC throughput up to 225 messages per second per campaign
- Compliance Toolkit add-on ($0.015 per outbound SMS)
- Engagement Suite add-on (first 1,000 outbound SMS free each month)
Pros
- Lowest raw per-message rate in this list
- Every fee is published, from numbers to 10DLC vetting
- Full control over sending, data and integrations
- Scales to high throughput and short codes
Cons
- Not a marketing app: no campaign editor, sign-up forms or list tools
- You handle opt-in records, opt-outs and quiet hours in your own code
- Many small fees (registration, vetting, monthly campaign, failed messages) add up
- Needs a developer to set up and maintain
Marcus Williams