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SEO & Content

Ahrefs vs Whatagraph

Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Ahrefs

From $29Free plan
G2 4.5 · 720 reviews

Link-building and technical SEO agencies that value backlink data most and can pair Ahrefs with a separate reporting tool.

Whatagraph

From $1,118
G2 4.5 · 284 reviews

Larger agencies with complex multi-channel reporting, where SEO is one part of the client report and the budget is set annually.

Side by side

AhrefsWhatagraph
PricingFree for your own sites; paid from $29/month (Starter)From $1,118/month billed annually (€999 in euros)
G2 Rating4.5 (720 reviews)4.5 (284 reviews)
Best ForLink-building and technical SEO agencies that value backlink data most and can pair Ahrefs with a separate reporting tool.Larger agencies with complex multi-channel reporting, where SEO is one part of the client report and the budget is set annually.

Pros and cons

Ahrefs

Pros

  • High project and keyword limits on Advanced
  • Strong backlink data for link building and audits
  • Unlimited credits from Standard
  • Integrates with AgencyAnalytics and Whatagraph

Cons

  • Rank Tracker updates weekly, not daily
  • White-label reporting not stated
  • Extra users capped per plan and cost $40 to $100 each
  • No free trial and refunds generally not issued

Whatagraph

Pros

  • Unlimited users and reports
  • Data blending for cross-channel reports
  • Dedicated customer success manager on Max

Cons

  • From €999/month billed annually, far above the other options for small agencies
  • 50 source credits can run out with many clients
  • Custom report domain and public API need Prime
  • No trial on the pricing page

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