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SEO & Content

Semrush vs Whatagraph

Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Semrush

From $139Free plan
G2 4.4 · 4,275 reviews

Agencies with up to 15 clients whose service depends on deep keyword, competitor and backlink research, and that need only a few logins.

Whatagraph

From $1,118
G2 4.5 · 284 reviews

Larger agencies with complex multi-channel reporting, where SEO is one part of the client report and the budget is set annually.

Side by side

SemrushWhatagraph
PricingFree plan; paid from $139/month ($117.33/mo billed annually)From $1,118/month billed annually (€999 in euros)
G2 Rating4.4 (4,275 reviews)4.5 (284 reviews)
Best ForAgencies with up to 15 clients whose service depends on deep keyword, competitor and backlink research, and that need only a few logins.Larger agencies with complex multi-channel reporting, where SEO is one part of the client report and the budget is set annually.

Pros and cons

Semrush

Pros

  • Highest vendor-stated backlink count here (43T) and 29.2B keywords
  • Widest range of tools and add-on toolkits in one account
  • White-label reports for only $20/month
  • Free plan and a 7-day trial

Cons

  • One user per plan; extras cost $45 to $100/month each
  • Pro+ stops at 15 projects and 1,500 keywords; Advanced has no public price
  • Local, content and AI visibility toolkits cost extra
  • No refunds on monthly plans

Whatagraph

Pros

  • Unlimited users and reports
  • Data blending for cross-channel reports
  • Dedicated customer success manager on Max

Cons

  • From €999/month billed annually, far above the other options for small agencies
  • 50 source credits can run out with many clients
  • Custom report domain and public API need Prime
  • No trial on the pricing page

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