Whatagraph
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Whatagraph ↗Whatagraph vs Data Studio (formerly Looker Studio)
Compare with for .
Whatagraph
42%
match · quote
Data Studio (formerly Looker Studio)
68%
match · $1,080/yr
Data Studio (formerly Looker Studio) is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Whatagraph
From €999
G2 4.5 · 284 reviewsLarger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract.
vs
Data Studio (formerly Looker Studio)
From $9Free plan
G2 4.4 · 476 reviewsBudget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels.
Side by side
| Whatagraph | Data Studio (formerly Looker Studio) | |
|---|---|---|
| Pricing | From €999/month (billed annually); EUR pricing only | Free; Pro $9 per user per project/month |
| G2 Rating | 4.5 (284 reviews) | 4.4 (476 reviews) |
| Best For | Larger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract. | Budget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels. |
Pros and cons
Whatagraph
Pros
- Strong data blending and transformation for cross-channel reports
- Pre-made report themes (light, dark, gradient) and linked templates
- Unlimited users and reports on both plans
- Dedicated Customer Success Manager on Max
- Full-featured 14-day trial without a card
Cons
- High entry price: from €999/month, billed annually
- Only EUR prices published; US buyers must convert or ask sales
- No self-serve checkout or monthly plan
- Custom report domain, SAML and API are Prime add-ons
- Too much tool for a freelancer or small in-house team
Data Studio (formerly Looker Studio)
Pros
- Free for unlimited reports and viewers
- Native, free connectors for GA4, Google Ads, Search Console and BigQuery
- Very flexible layouts and calculated fields
- Large template and connector ecosystem
Cons
- Meta, LinkedIn and many other sources need paid third-party connectors
- No client portal or custom report domain; reports are shared on Google's domain or embedded in your own pages
- G2 reviewers often mention slow performance with large datasets and complex calculations
- Free scheduled emails are capped at 800 a month per individual account
- Building and maintaining reports takes more time than in agency tools
Emily Rodriguez