Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Data Studio (formerly Looker Studio) vs Microsoft Power BI
Compare with for .
Data Studio (formerly Looker Studio)
71%
match · $1,080/yr
Microsoft Power BI
59%
match · $1,680/yr
Data Studio (formerly Looker Studio) is the better fit.
It costs $600 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Microsoft Power BI
Pro
$14.00 × 10 seats$140.00
× 12 months$1,680.00
Per year
$14.00 per person / mo
$1,680
Data Studio (formerly Looker Studio)
From $9Free plan
Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free.
vs
Microsoft Power BI
From $14Free plan
Windows and Microsoft 365 businesses with a builder willing to learn Power Query and DAX.
Side by side
| Data Studio (formerly Looker Studio) | Microsoft Power BI | |
|---|---|---|
| Pricing | Free; Pro $9/user/project/mo | Free Desktop; Pro $14/user/mo (paid yearly) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free. | Windows and Microsoft 365 businesses with a builder willing to learn Power Query and DAX. |
Pros and cons
Data Studio (formerly Looker Studio)
Pros
- Free with no limit on viewers
- Native Google Sheets, Ads, Analytics and BigQuery connectors
- Browser-based, works on any computer
- Familiar Google sharing makes rollout easy
Cons
- Many non-Google sources rely on partner connectors
- Team ownership and governance need Pro
- Light data modeling for complex blends
Microsoft Power BI
Pros
- Strong modeling depth for $14/user/month
- Shares into Teams, SharePoint and PowerPoint
- Free Desktop for building and evaluating
- PPU upgrade lifts model limit to 100 GB
Cons
- Power BI Desktop runs on Windows only
- Every viewer needs a paid licence below F64 capacity
- DAX and Power Query learning curve
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