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Analytics & BI

Geckoboard vs Data Studio (formerly Looker Studio)

Compare with for 10 people.

Geckoboard
59%
match · $948/yr
Data Studio (formerly Looker Studio)
67%
match · $1,080/yr

Data Studio (formerly Looker Studio) is the better fit.

It has a free plan you can start on today.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Geckoboard
Entry plan
Smaller bill
Flat price, whole team$79.00
× 12 months$948.00
Per year
$7.90 per person / mo
$948

Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080

Choose a tool

Geckoboard

From $79

Sales, support and operations teams that want live KPIs on office TVs and in Slack, built and maintained without an analyst.

Data Studio (formerly Looker Studio)

From $9Free plan

Small businesses and marketing teams working mainly in Google Ads, GA4, Sheets and BigQuery who want capable reports at no cost.

Side by side

GeckoboardData Studio (formerly Looker Studio)
PricingFrom $79/month (billed annually); 14-day trialFree; Pro $9/user/project/mo
G2 RatingNot yet verifiedNot yet verified
Best ForSales, support and operations teams that want live KPIs on office TVs and in Slack, built and maintained without an analyst.Small businesses and marketing teams working mainly in Google Ads, GA4, Sheets and BigQuery who want capable reports at no cost.

Pros and cons

Geckoboard

Pros

  • Unlimited viewers on every plan; link and TV viewers need no account
  • Purpose-built TV features: pairing, remote control and Loops
  • Real-time updates included on every plan
  • Fast setup from pre-built metrics, no modeling or SQL

Cons

  • No free plan; Essentials has 2 dashboards, 1 editor and 1 screen before add-ons
  • Not built for ad hoc analysis or joining large datasets
  • Data volume limits on some integrations (Aircall, Shopify, Zendesk Support)

Data Studio (formerly Looker Studio)

Pros

  • Free for unlimited creators and viewers
  • Largest connector catalog here
  • Flexible report design with real-time collaboration
  • Low-cost Pro tier adds auto refresh and team workspaces

Cons

  • Google ad and measurement data refreshes every 12 hours
  • Auto refresh for open reports requires Pro
  • Many non-Google sources rely on partner or community connectors

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