Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Data Studio (formerly Looker Studio) vs Preset
Compare with for .
Data Studio (formerly Looker Studio)
71%
match · $1,080/yr
Preset
52%
match · $2,400/yr
Data Studio (formerly Looker Studio) is the better fit.
It costs $1,320 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Preset
Entry plan
$20.00 × 10 seats$200.00
× 12 months$2,400.00
Per year
$20.00 per person / mo
$2,400
Data Studio (formerly Looker Studio)
From $9Free plan
Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free.
vs
Preset
From $20Free plan
Small technical teams with a SQL database that want a free, managed dashboard tool without lock-in.
Side by side
| Data Studio (formerly Looker Studio) | Preset | |
|---|---|---|
| Pricing | Free; Pro $9/user/project/mo | Free (up to 5 users); $20/user/month (yearly) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free. | Small technical teams with a SQL database that want a free, managed dashboard tool without lock-in. |
Pros and cons
Data Studio (formerly Looker Studio)
Pros
- Free with no limit on viewers
- Native Google Sheets, Ads, Analytics and BigQuery connectors
- Browser-based, works on any computer
- Familiar Google sharing makes rollout easy
Cons
- Many non-Google sources rely on partner connectors
- Team ownership and governance need Pro
- Light data modeling for complex blends
Preset
Pros
- Free for up to 5 users with unlimited dashboards
- Open-source core avoids lock-in
- Fully managed, no servers to run
- Low per-user price on Professional
Cons
- Needs a SQL database; no accounting, CRM or ad connectors
- Only workspace admins can connect databases
- Per-user pricing scales with every viewer
Emily Rodriguez