Zoho Analytics
Entry plan
Flat price, whole team$24.00
× 12 months$288.00
Per year
$2.40 per person / mo
$288
Zoho Analytics vs Data Studio (formerly Looker Studio)
Compare with for .
Zoho Analytics
71%
match · $288/yr
Data Studio (formerly Looker Studio)
47%
match · $1,080/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Zoho Analytics
From $24Free plan
Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.
vs
Data Studio (formerly Looker Studio)
From $9Free plan
Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free.
Side by side
| Zoho Analytics | Data Studio (formerly Looker Studio) | |
|---|---|---|
| Pricing | Free (2 users); paid from $24/month (yearly) | Free; Pro $9/user/project/mo |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL. | Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free. |
Pros and cons
Zoho Analytics
Pros
- Flat plans with users included keep costs predictable
- Native connectors for common small-business apps with prebuilt reports
- No SQL needed for everyday reporting
- Free plan and low-cost Basic tier
Cons
- Row caps per plan (0.5M on Basic, 1M on Standard)
- Basic allows only 2 business app connectors
- Viewer and row add-ons add cost as you grow
Data Studio (formerly Looker Studio)
Pros
- Free with no limit on viewers
- Native Google Sheets, Ads, Analytics and BigQuery connectors
- Browser-based, works on any computer
- Familiar Google sharing makes rollout easy
Cons
- Many non-Google sources rely on partner connectors
- Team ownership and governance need Pro
- Light data modeling for complex blends
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