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Analytics & BI

Zoho Analytics vs Metabase

Compare with for 10 people.

Zoho Analytics
71%
match · $288/yr
Metabase
45%
match · $1,200/yr

Zoho Analytics is the better fit.

It costs $912 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Zoho Analytics
Entry plan
Smaller bill
Flat price, whole team$24.00
× 12 months$288.00
Per year
$2.40 per person / mo
$288

Metabase
Cloud
Flat price, whole team$100.00
× 12 months$1,200.00
Per year
$10.00 per person / mo
$1,200

Choose a tool

Zoho Analytics

From $24Free plan

Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.

Metabase

From $100Free plan

Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting).

Side by side

Zoho AnalyticsMetabase
PricingFree (2 users); paid from $24/month (yearly)Free open source; Cloud from $100/mo (5 users)
G2 RatingNot yet verifiedNot yet verified
Best ForSmall businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting).

Pros and cons

Zoho Analytics

Pros

  • Flat plans with users included keep costs predictable
  • Native connectors for common small-business apps with prebuilt reports
  • No SQL needed for everyday reporting
  • Free plan and low-cost Basic tier

Cons

  • Row caps per plan (0.5M on Basic, 1M on Standard)
  • Basic allows only 2 business app connectors
  • Viewer and row add-ons add cost as you grow

Metabase

Pros

  • Free self-hosted edition with unlimited users
  • Query builder lets non-SQL users explore data
  • Fast to set up on an existing database
  • Published pricing with users included in base fee

Cons

  • No direct SaaS app connectors; apps go through a warehouse
  • Self-hosting means owning upgrades and backups
  • Permissions and SSO need the $575/month Pro plan

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