Zoho Analytics vs Metabase
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Zoho Analytics
Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.
Metabase
Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting).
Side by side
| Zoho Analytics | Metabase | |
|---|---|---|
| Pricing | Free (2 users); paid from $24/month (yearly) | Free open source; Cloud from $100/mo (5 users) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL. | Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting). |
Pros and cons
Zoho Analytics
Pros
- Flat plans with users included keep costs predictable
- Native connectors for common small-business apps with prebuilt reports
- No SQL needed for everyday reporting
- Free plan and low-cost Basic tier
Cons
- Row caps per plan (0.5M on Basic, 1M on Standard)
- Basic allows only 2 business app connectors
- Viewer and row add-ons add cost as you grow
Metabase
Pros
- Free self-hosted edition with unlimited users
- Query builder lets non-SQL users explore data
- Fast to set up on an existing database
- Published pricing with users included in base fee
Cons
- No direct SaaS app connectors; apps go through a warehouse
- Self-hosting means owning upgrades and backups
- Permissions and SSO need the $575/month Pro plan
Related comparisons
Best BI Tools for Small Business
Zoho Analytics is the best BI tool for most small businesses: a free plan, flat pricing with users included, and native connectors with prebuilt reports for accounting, CRM, ad and ecommerce apps. Data Studio is the best free choice for Google-centric teams.
Power BI alternatives
Tableau is the best all-round Power BI alternative, with Mac authoring and a self-hosted option. Choose Data Studio for Google shops, Metabase for open source, or Zoho Analytics on a budget.