Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Data Studio (formerly Looker Studio) vs Metabase
Compare with for .
Data Studio (formerly Looker Studio)
71%
match · $1,080/yr
Metabase
68%
match · $1,200/yr
Data Studio (formerly Looker Studio) is the better fit.
It costs $120 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Metabase
Cloud
Flat price, whole team$100.00
× 12 months$1,200.00
Per year
$10.00 per person / mo
$1,200
Data Studio (formerly Looker Studio)
From $9Free plan
Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free.
vs
Metabase
From $100Free plan
Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting).
Side by side
| Data Studio (formerly Looker Studio) | Metabase | |
|---|---|---|
| Pricing | Free; Pro $9/user/project/mo | Free open source; Cloud from $100/mo (5 users) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Businesses that run on Google Workspace and Google Ads and want to share dashboards with any number of people for free. | Companies with a SQL database or warehouse and at least one technical person to connect it (and host it, if self-hosting). |
Pros and cons
Data Studio (formerly Looker Studio)
Pros
- Free with no limit on viewers
- Native Google Sheets, Ads, Analytics and BigQuery connectors
- Browser-based, works on any computer
- Familiar Google sharing makes rollout easy
Cons
- Many non-Google sources rely on partner connectors
- Team ownership and governance need Pro
- Light data modeling for complex blends
Metabase
Pros
- Free self-hosted edition with unlimited users
- Query builder lets non-SQL users explore data
- Fast to set up on an existing database
- Published pricing with users included in base fee
Cons
- No direct SaaS app connectors; apps go through a warehouse
- Self-hosting means owning upgrades and backups
- Permissions and SSO need the $575/month Pro plan
Related comparisons
Analytics & BI
Emily RodriguezUpdated October 2026
Best BI Tools for Small Business
Zoho Analytics is the best BI tool for most small businesses: a free plan, flat pricing with users included, and native connectors with prebuilt reports for accounting, CRM, ad and ecommerce apps. Data Studio is the best free choice for Google-centric teams.
+2
Emily RodriguezUpdated October 2026Analytics & BIEmily RodriguezUpdated October 2026
Power BI alternatives
Tableau is the best all-round Power BI alternative, with Mac authoring and a self-hosted option. Choose Data Studio for Google shops, Metabase for open source, or Zoho Analytics on a budget.
+2
Emily RodriguezUpdated October 2026Analytics & BIEmily RodriguezUpdated October 2026
Tableau alternatives
Switch to Microsoft Power BI for comparable authoring at a much lower per-user price. Choose Data Studio if you need free, Metabase for open source or self-hosting, and Sisense for embedded analytics.
+2
Emily RodriguezUpdated October 2026