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Analytics & BI

Databox vs Data Studio (formerly Looker Studio)

Compare with for 10 people.

Databox
71%
match · $852/yr
Data Studio (formerly Looker Studio)
64%
match · $1,080/yr

Databox is the better fit.

It costs $228 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Databox
Entry plan
Smaller bill
Flat price, whole team$71.00
× 12 months$852.00
Per year
$7.10 per person / mo
$852

Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080

Choose a tool

Databox

From $71Free plan

Marketing teams, growth teams and agencies that report on HubSpot, GA4 and ad platforms and want AI summaries and goals alongside dashboards.

Data Studio (formerly Looker Studio)

From $9Free plan

Small businesses and marketing teams working mainly in Google Ads, GA4, Sheets and BigQuery who want capable reports at no cost.

Side by side

DataboxData Studio (formerly Looker Studio)
PricingFree plan; paid from $71/month (annual)Free; Pro $9/user/project/mo
G2 RatingNot yet verifiedNot yet verified
Best ForMarketing teams, growth teams and agencies that report on HubSpot, GA4 and ad platforms and want AI summaries and goals alongside dashboards.Small businesses and marketing teams working mainly in Google Ads, GA4, Sheets and BigQuery who want capable reports at no cost.

Pros and cons

Databox

Pros

  • Usable free plan for one person
  • Flat pricing, not charged per seat
  • AI analyst, goals and anomaly detection beyond static dashboards
  • Agency plan with unlimited users for client reporting

Cons

  • Tight data source caps; every account or property counts
  • Hourly maximum sync on paid plans unless you add 15-minute sync
  • No sharing or TV display on Free or Analyst plans

Data Studio (formerly Looker Studio)

Pros

  • Free for unlimited creators and viewers
  • Largest connector catalog here
  • Flexible report design with real-time collaboration
  • Low-cost Pro tier adds auto refresh and team workspaces

Cons

  • Google ad and measurement data refreshes every 12 hours
  • Auto refresh for open reports requires Pro
  • Many non-Google sources rely on partner or community connectors

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