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Analytics & BI

Databox vs Whatagraph

Compare with for 10 people.

Databox
66%
match · $852/yr
Whatagraph
42%
match · quote

Databox is the better fit.

It publishes its prices; the other needs a sales quote.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Databox
Entry plan
Flat price, whole team$71.00
× 12 months$852.00
Per year
$7.10 per person / mo
$852

Visit Databox ↗

Choose a tool

Databox

From $71Free plan
G2 4.4 · 194 reviews

In-house marketing and revenue teams that want KPI dashboards, goals and alerts across marketing, CRM and sales data, plus agencies that want dashboards with an AI layer on top.

Whatagraph

From €999
G2 4.5 · 284 reviews

Larger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract.

Side by side

DataboxWhatagraph
PricingFree; paid from $71/month (billed annually)From €999/month (billed annually); EUR pricing only
G2 Rating4.4 (194 reviews)4.5 (284 reviews)
Best ForIn-house marketing and revenue teams that want KPI dashboards, goals and alerts across marketing, CRM and sales data, plus agencies that want dashboards with an AI layer on top.Larger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract.

Pros and cons

Databox

Pros

  • Free plan for a quick test with real data
  • Covers marketing, CRM, sales and finance metrics in one place
  • Users included in each plan rather than charged per seat
  • Agency plan scales with $20/month account packs (billed annually)
  • Goals and anomaly detection on every plan

Cons

  • White label costs extra ($200/month billed annually)
  • Sharing, scheduled snapshots and notifications need Team or Agency
  • Data sources are counted per account or property, which adds up quickly
  • Product focus has shifted toward AI analytics; AI credits are another meter to watch
  • Free and Analyst plans are single-user

Whatagraph

Pros

  • Strong data blending and transformation for cross-channel reports
  • Pre-made report themes (light, dark, gradient) and linked templates
  • Unlimited users and reports on both plans
  • Dedicated Customer Success Manager on Max
  • Full-featured 14-day trial without a card

Cons

  • High entry price: from €999/month, billed annually
  • Only EUR prices published; US buyers must convert or ask sales
  • No self-serve checkout or monthly plan
  • Custom report domain, SAML and API are Prime add-ons
  • Too much tool for a freelancer or small in-house team

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