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Analytics & BI

Whatagraph vs Supermetrics

Compare with for 10 people.

Whatagraph
42%
match · quote
Supermetrics
56%
match · $528/yr

Supermetrics is the better fit.

It publishes its prices; the other needs a sales quote.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Supermetrics
Entry plan
Flat price, whole team$44.00
× 12 months$528.00
Per year
$4.40 per person / mo
$528

Visit Supermetrics ↗

Choose a tool

Whatagraph

From €999
G2 4.5 · 284 reviews

Larger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract.

Supermetrics

From $44
G2 4.4 · 823 reviews

Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.

Side by side

WhatagraphSupermetrics
PricingFrom €999/month (billed annually); EUR pricing onlyFrom $44/month (billed yearly); $55 billed monthly
G2 Rating4.5 (284 reviews)4.4 (823 reviews)
Best ForLarger agencies and multi-brand marketing teams that need cross-channel data blending, polished white-label reports and hands-on account management, and can commit to an annual contract.Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.

Pros and cons

Whatagraph

Pros

  • Strong data blending and transformation for cross-channel reports
  • Pre-made report themes (light, dark, gradient) and linked templates
  • Unlimited users and reports on both plans
  • Dedicated Customer Success Manager on Max
  • Full-featured 14-day trial without a card

Cons

  • High entry price: from €999/month, billed annually
  • Only EUR prices published; US buyers must convert or ask sales
  • No self-serve checkout or monthly plan
  • Custom report domain, SAML and API are Prime add-ons
  • Too much tool for a freelancer or small in-house team

Supermetrics

Pros

  • Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
  • Works inside tools teams already use, such as Sheets and Data Studio
  • Clear USD prices with monthly and yearly options
  • Path to a data warehouse as reporting matures

Cons

  • Not a reporting tool on its own: you still build and send reports elsewhere
  • Starter allows only 3 data sources and 3 accounts each, tight for agencies
  • Extras for users, sources and accounts add up quickly
  • Data warehouse destinations need an Enterprise quote
  • No white-label client portal

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