Supermetrics

Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.

Visit Supermetrics ↗See full comparison

Quick overview

Pricing: From $44/month (billed yearly); $55 billed monthly
Plans: Starter: from $44 USD per month billed yearly ($55 billed monthly), 1 core destination (Looker Studio, Google Sheets, Excel, Power BI, or ChatGPT/Claude/Copilot), 3 data sources of your choice, 3 accounts per data source, 1 user, SSO, Supermetrics Studio with 4,000 monthly AI credits. Starter extras: +1 destination $49/month yearly ($62 monthly), up to 2; +1 user $37/month yearly ($47 monthly), up to 3. Growth: from $177/month billed yearly ($222 monthly), 1 core destination, 6 data sources, 7 accounts per data source, 2 users, SSO, 12,000 monthly AI credits. Growth extras: destination $149 yearly ($187 monthly), up to 2; users $99 yearly ($124 monthly), up to 5; data sources $37 yearly ($47 monthly), up to 9; accounts $11 yearly ($14 monthly), up to 15. Enterprise: quote; adds data warehouse destinations (BigQuery, Snowflake and others), custom limits, SAML SSO, Data API, transformations, custom data import, Supermetrics Storage, multiple teams and data residency. 14-day free trial, no credit card. Yearly billing saves 20%.
G2 rating: 4.4 / 5.0
Comparisons: Featured in 1 comparison

Key features

Connectors for Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Google Ads, HubSpot and many more
Sends data to Looker Studio (Data Studio), Google Sheets, Excel or Power BI
Data warehouse loading to BigQuery and Snowflake on Enterprise
Reporting templates for the supported destinations
AI destinations (ChatGPT, Claude, Copilot) on every plan
Transformations and Supermetrics Storage on Enterprise

Pros

Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
Works inside tools teams already use, such as Sheets and Data Studio
Clear USD prices with monthly and yearly options
Path to a data warehouse as reporting matures

Cons

Not a reporting tool on its own: you still build and send reports elsewhere
Starter allows only 3 data sources and 3 accounts each, tight for agencies
Extras for users, sources and accounts add up quickly
Data warehouse destinations need an Enterprise quote
No white-label client portal

Supermetrics in our comparisons

Analytics & BI

Best Marketing Reporting Tools

AgencyAnalytics is the best marketing reporting tool for most agencies and many in-house teams: one price per client with white label, a client portal and unlimited data sources included. Databox suits in-house KPI dashboards, Whatagraph suits larger agencies that need data blending, and Supermetrics plus free Data Studio suits teams that build their own reports.

Emily RodriguezUpdated October 2026