AgencyAnalytics vs Supermetrics
Compare with for .
AgencyAnalytics
73%
match · $240/yr
Supermetrics
51%
match · $528/yr
What matters most?
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
AgencyAnalytics
Entry plan
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Supermetrics
Entry plan
Flat price, whole team$44.00
× 12 months$528.00
Per year
$4.40 per person / mo
$528
AgencyAnalytics
From $20
G2 4.7 · 463 reviewsMarketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.
vs
Supermetrics
From $44
G2 4.4 · 823 reviewsAnalysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.
Side by side
| AgencyAnalytics | Supermetrics | |
|---|---|---|
| Pricing | $20 per client/month (billed annually); $25 billed monthly | From $44/month (billed yearly); $55 billed monthly |
| G2 Rating | 4.7 (463 reviews) | 4.4 (823 reviews) |
| Best For | Marketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price. | Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms. |
Pros and cons
AgencyAnalytics
Pros
- Simple pricing: one price per client with every feature included
- White label, client portal and custom domain on the base price
- Unlimited data sources per client, so adding channels costs nothing
- Unlimited staff and client users
- Built-in SEO tools (rank tracking as an add-on) reduce extra subscriptions
Cons
- Cost grows in a straight line with client count until volume pricing at 25+ clients
- Built around clients, so it is less natural for a single in-house team with many brands
- Database connectors are tied to volume pricing, not the core plan
- No free plan, only a 14-day trial
- Not a data warehouse or BI tool for deep custom modeling
Supermetrics
Pros
- Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
- Works inside tools teams already use, such as Sheets and Data Studio
- Clear USD prices with monthly and yearly options
- Path to a data warehouse as reporting matures
Cons
- Not a reporting tool on its own: you still build and send reports elsewhere
- Starter allows only 3 data sources and 3 accounts each, tight for agencies
- Extras for users, sources and accounts add up quickly
- Data warehouse destinations need an Enterprise quote
- No white-label client portal