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Analytics & BI

AgencyAnalytics vs Supermetrics

Compare with for 10 people.

AgencyAnalytics
73%
match · $240/yr
Supermetrics
51%
match · $528/yr

AgencyAnalytics is the better fit.

It costs $288 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

AgencyAnalytics
Entry plan
Smaller bill
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Visit AgencyAnalytics ↗
Supermetrics
Entry plan
Flat price, whole team$44.00
× 12 months$528.00
Per year
$4.40 per person / mo
$528

Visit Supermetrics ↗

Choose a tool

AgencyAnalytics

From $20
G2 4.7 · 463 reviews

Marketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.

Supermetrics

From $44
G2 4.4 · 823 reviews

Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.

Side by side

AgencyAnalyticsSupermetrics
Pricing$20 per client/month (billed annually); $25 billed monthlyFrom $44/month (billed yearly); $55 billed monthly
G2 Rating4.7 (463 reviews)4.4 (823 reviews)
Best ForMarketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.

Pros and cons

AgencyAnalytics

Pros

  • Simple pricing: one price per client with every feature included
  • White label, client portal and custom domain on the base price
  • Unlimited data sources per client, so adding channels costs nothing
  • Unlimited staff and client users
  • Built-in SEO tools (rank tracking as an add-on) reduce extra subscriptions

Cons

  • Cost grows in a straight line with client count until volume pricing at 25+ clients
  • Built around clients, so it is less natural for a single in-house team with many brands
  • Database connectors are tied to volume pricing, not the core plan
  • No free plan, only a 14-day trial
  • Not a data warehouse or BI tool for deep custom modeling

Supermetrics

Pros

  • Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
  • Works inside tools teams already use, such as Sheets and Data Studio
  • Clear USD prices with monthly and yearly options
  • Path to a data warehouse as reporting matures

Cons

  • Not a reporting tool on its own: you still build and send reports elsewhere
  • Starter allows only 3 data sources and 3 accounts each, tight for agencies
  • Extras for users, sources and accounts add up quickly
  • Data warehouse destinations need an Enterprise quote
  • No white-label client portal

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