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SEO & Content

Semrush vs AgencyAnalytics

Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Semrush

From $139Free plan
G2 4.4 · 4,275 reviews

Agencies with up to 15 clients whose service depends on deep keyword, competitor and backlink research, and that need only a few logins.

AgencyAnalytics

From $20
G2 4.7 · 463 reviews

Agencies that report SEO alongside ads, analytics and social and want one branded client portal, on top of the SEO suite they already use.

Side by side

SemrushAgencyAnalytics
PricingFree plan; paid from $139/month ($117.33/mo billed annually)$20 per client/month (billed annually)
G2 Rating4.4 (4,275 reviews)4.7 (463 reviews)
Best ForAgencies with up to 15 clients whose service depends on deep keyword, competitor and backlink research, and that need only a few logins.Agencies that report SEO alongside ads, analytics and social and want one branded client portal, on top of the SEO suite they already use.

Pros and cons

Semrush

Pros

  • Highest vendor-stated backlink count here (43T) and 29.2B keywords
  • Widest range of tools and add-on toolkits in one account
  • White-label reports for only $20/month
  • Free plan and a 7-day trial

Cons

  • One user per plan; extras cost $45 to $100/month each
  • Pro+ stops at 15 projects and 1,500 keywords; Advanced has no public price
  • Local, content and AI visibility toolkits cost extra
  • No refunds on monthly plans

AgencyAnalytics

Pros

  • No seat fees for staff or clients
  • White label and client portal on the base price
  • Connects to all three SEO suites in this guide
  • 14-day trial without a card and a 30-day money-back guarantee

Cons

  • Not a research tool: no keyword or backlink database
  • Rank tracking costs extra per 500 keywords
  • Cost grows with every client until volume pricing at 25+

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