AgencyAnalytics vs Data Studio (formerly Looker Studio)
Compare with for .
AgencyAnalytics
73%
match · $240/yr
Data Studio (formerly Looker Studio)
53%
match · $1,080/yr
What matters most?
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
AgencyAnalytics
Entry plan
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
AgencyAnalytics
From $20
G2 4.7 · 463 reviewsMarketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.
vs
Data Studio (formerly Looker Studio)
From $9Free plan
G2 4.4 · 476 reviewsBudget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels.
Side by side
| AgencyAnalytics | Data Studio (formerly Looker Studio) | |
|---|---|---|
| Pricing | $20 per client/month (billed annually); $25 billed monthly | Free; Pro $9 per user per project/month |
| G2 Rating | 4.7 (463 reviews) | 4.4 (476 reviews) |
| Best For | Marketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price. | Budget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels. |
Pros and cons
AgencyAnalytics
Pros
- Simple pricing: one price per client with every feature included
- White label, client portal and custom domain on the base price
- Unlimited data sources per client, so adding channels costs nothing
- Unlimited staff and client users
- Built-in SEO tools (rank tracking as an add-on) reduce extra subscriptions
Cons
- Cost grows in a straight line with client count until volume pricing at 25+ clients
- Built around clients, so it is less natural for a single in-house team with many brands
- Database connectors are tied to volume pricing, not the core plan
- No free plan, only a 14-day trial
- Not a data warehouse or BI tool for deep custom modeling
Data Studio (formerly Looker Studio)
Pros
- Free for unlimited reports and viewers
- Native, free connectors for GA4, Google Ads, Search Console and BigQuery
- Very flexible layouts and calculated fields
- Large template and connector ecosystem
Cons
- Meta, LinkedIn and many other sources need paid third-party connectors
- No client portal or custom report domain; reports are shared on Google's domain or embedded in your own pages
- G2 reviewers often mention slow performance with large datasets and complex calculations
- Free scheduled emails are capped at 800 a month per individual account
- Building and maintaining reports takes more time than in agency tools