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Analytics & BI

AgencyAnalytics vs Data Studio (formerly Looker Studio)

Compare with for 10 people.

AgencyAnalytics
73%
match · $240/yr
Data Studio (formerly Looker Studio)
53%
match · $1,080/yr

AgencyAnalytics is the better fit.

It costs $840 less a year for 10 people.

How we work out the match
What matters most?
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What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

AgencyAnalytics
Entry plan
Smaller bill
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Visit AgencyAnalytics ↗

Choose a tool

AgencyAnalytics

From $20
G2 4.7 · 463 reviews

Marketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.

Data Studio (formerly Looker Studio)

From $9Free plan
G2 4.4 · 476 reviews

Budget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels.

Side by side

AgencyAnalyticsData Studio (formerly Looker Studio)
Pricing$20 per client/month (billed annually); $25 billed monthlyFree; Pro $9 per user per project/month
G2 Rating4.7 (463 reviews)4.4 (476 reviews)
Best ForMarketing agencies that report on GA4, Google Ads, Meta, LinkedIn and SEO data for many clients and want white-labeled reports and a client portal at a flat per-client price.Budget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels.

Pros and cons

AgencyAnalytics

Pros

  • Simple pricing: one price per client with every feature included
  • White label, client portal and custom domain on the base price
  • Unlimited data sources per client, so adding channels costs nothing
  • Unlimited staff and client users
  • Built-in SEO tools (rank tracking as an add-on) reduce extra subscriptions

Cons

  • Cost grows in a straight line with client count until volume pricing at 25+ clients
  • Built around clients, so it is less natural for a single in-house team with many brands
  • Database connectors are tied to volume pricing, not the core plan
  • No free plan, only a 14-day trial
  • Not a data warehouse or BI tool for deep custom modeling

Data Studio (formerly Looker Studio)

Pros

  • Free for unlimited reports and viewers
  • Native, free connectors for GA4, Google Ads, Search Console and BigQuery
  • Very flexible layouts and calculated fields
  • Large template and connector ecosystem

Cons

  • Meta, LinkedIn and many other sources need paid third-party connectors
  • No client portal or custom report domain; reports are shared on Google's domain or embedded in your own pages
  • G2 reviewers often mention slow performance with large datasets and complex calculations
  • Free scheduled emails are capped at 800 a month per individual account
  • Building and maintaining reports takes more time than in agency tools

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