Supermetrics
Entry plan
Flat price, whole team$44.00
× 12 months$528.00
Per year
$4.40 per person / mo
$528
Supermetrics vs Data Studio (formerly Looker Studio)
Compare with for .
Supermetrics
68%
match · $528/yr
Data Studio (formerly Looker Studio)
62%
match · $1,080/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Supermetrics
From $44
G2 4.4 · 823 reviewsAnalysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.
vs
Data Studio (formerly Looker Studio)
From $9Free plan
G2 4.4 · 476 reviewsBudget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels.
Side by side
| Supermetrics | Data Studio (formerly Looker Studio) | |
|---|---|---|
| Pricing | From $44/month (billed yearly); $55 billed monthly | Free; Pro $9 per user per project/month |
| G2 Rating | 4.4 (823 reviews) | 4.4 (476 reviews) |
| Best For | Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms. | Budget-conscious teams that mostly report on Google data (GA4, Google Ads, Search Console) and are comfortable building reports themselves, adding a paid connector only for non-Google channels. |
Pros and cons
Supermetrics
Pros
- Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
- Works inside tools teams already use, such as Sheets and Data Studio
- Clear USD prices with monthly and yearly options
- Path to a data warehouse as reporting matures
Cons
- Not a reporting tool on its own: you still build and send reports elsewhere
- Starter allows only 3 data sources and 3 accounts each, tight for agencies
- Extras for users, sources and accounts add up quickly
- Data warehouse destinations need an Enterprise quote
- No white-label client portal
Data Studio (formerly Looker Studio)
Pros
- Free for unlimited reports and viewers
- Native, free connectors for GA4, Google Ads, Search Console and BigQuery
- Very flexible layouts and calculated fields
- Large template and connector ecosystem
Cons
- Meta, LinkedIn and many other sources need paid third-party connectors
- No client portal or custom report domain; reports are shared on Google's domain or embedded in your own pages
- G2 reviewers often mention slow performance with large datasets and complex calculations
- Free scheduled emails are capped at 800 a month per individual account
- Building and maintaining reports takes more time than in agency tools
Emily Rodriguez