Databox
Entry plan
Flat price, whole team$71.00
× 12 months$852.00
Per year
$7.10 per person / mo
$852
Databox vs Supermetrics
Compare with for .
Databox
65%
match · $852/yr
Supermetrics
68%
match · $528/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Supermetrics
Entry plan
Flat price, whole team$44.00
× 12 months$528.00
Per year
$4.40 per person / mo
$528
Databox
From $71Free plan
G2 4.4 · 194 reviewsIn-house marketing and revenue teams that want KPI dashboards, goals and alerts across marketing, CRM and sales data, plus agencies that want dashboards with an AI layer on top.
vs
Supermetrics
From $44
G2 4.4 · 823 reviewsAnalysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms.
Side by side
| Databox | Supermetrics | |
|---|---|---|
| Pricing | Free; paid from $71/month (billed annually) | From $44/month (billed yearly); $55 billed monthly |
| G2 Rating | 4.4 (194 reviews) | 4.4 (823 reviews) |
| Best For | In-house marketing and revenue teams that want KPI dashboards, goals and alerts across marketing, CRM and sales data, plus agencies that want dashboards with an AI layer on top. | Analysts and teams who already build reports in Looker Studio (now Data Studio), Google Sheets or Power BI and need reliable connectors for non-Google ad and social platforms. |
Pros and cons
Databox
Pros
- Free plan for a quick test with real data
- Covers marketing, CRM, sales and finance metrics in one place
- Users included in each plan rather than charged per seat
- Agency plan scales with $20/month account packs (billed annually)
- Goals and anomaly detection on every plan
Cons
- White label costs extra ($200/month billed annually)
- Sharing, scheduled snapshots and notifications need Team or Agency
- Data sources are counted per account or property, which adds up quickly
- Product focus has shifted toward AI analytics; AI credits are another meter to watch
- Free and Analyst plans are single-user
Supermetrics
Pros
- Long connector catalog (about 170 sources listed on the pricing page) across ad, social, SEO and ecommerce platforms
- Works inside tools teams already use, such as Sheets and Data Studio
- Clear USD prices with monthly and yearly options
- Path to a data warehouse as reporting matures
Cons
- Not a reporting tool on its own: you still build and send reports elsewhere
- Starter allows only 3 data sources and 3 accounts each, tight for agencies
- Extras for users, sources and accounts add up quickly
- Data warehouse destinations need an Enterprise quote
- No white-label client portal
Emily Rodriguez