Zoho Analytics
Entry plan
Flat price, whole team$24.00
× 12 months$288.00
Per year
$2.40 per person / mo
$288
Zoho Analytics vs Microsoft Power BI
Compare with for .
Zoho Analytics
71%
match · $288/yr
Microsoft Power BI
42%
match · $1,680/yr
Zoho Analytics is the better fit.
It costs $1,392 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Microsoft Power BI
Pro
$14.00 × 10 seats$140.00
× 12 months$1,680.00
Per year
$14.00 per person / mo
$1,680
Zoho Analytics
From $24Free plan
Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.
vs
Microsoft Power BI
From $14Free plan
Windows and Microsoft 365 businesses with a builder willing to learn Power Query and DAX.
Side by side
| Zoho Analytics | Microsoft Power BI | |
|---|---|---|
| Pricing | Free (2 users); paid from $24/month (yearly) | Free Desktop; Pro $14/user/mo (paid yearly) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL. | Windows and Microsoft 365 businesses with a builder willing to learn Power Query and DAX. |
Pros and cons
Zoho Analytics
Pros
- Flat plans with users included keep costs predictable
- Native connectors for common small-business apps with prebuilt reports
- No SQL needed for everyday reporting
- Free plan and low-cost Basic tier
Cons
- Row caps per plan (0.5M on Basic, 1M on Standard)
- Basic allows only 2 business app connectors
- Viewer and row add-ons add cost as you grow
Microsoft Power BI
Pros
- Strong modeling depth for $14/user/month
- Shares into Teams, SharePoint and PowerPoint
- Free Desktop for building and evaluating
- PPU upgrade lifts model limit to 100 GB
Cons
- Power BI Desktop runs on Windows only
- Every viewer needs a paid licence below F64 capacity
- DAX and Power Query learning curve
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