Zoho Analytics

From $24Free plan

Small businesses whose data lives in accounting, CRM, ad and ecommerce apps and whose report builders do not write SQL.

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Quick overview

Pricing: Free (2 users); paid from $24/month (yearly)
Plans: Prices per account per month in USD, users included, tax extra; yearly billing saves 20%. Free: 2 users, 10K rows, 5 workspaces. Basic: $24 billed yearly or $30 monthly (2 users, 0.5M rows, any 2 business app connectors). Standard: $48 yearly or $60 monthly (5 users, 1M rows, 50+ business app connectors). Premium: $115 yearly or $145 monthly (15 users, 5M rows). Enterprise: $455 yearly or $575 monthly (50 users, 50M rows). Extra users $8/month ($6.40 yearly); 25 view-only users from $100/month ($80 yearly). 15-day free trial, no card. On-premise: Personal free (1 user), Professional $30/user/month billed annually (min 5 users).
G2 rating: Not yet verified
Comparisons: Featured in 2 comparisons

Key features

Business app connectors (QuickBooks, Zoho Books, HubSpot, Salesforce, Google Ads, Shopify) with prebuilt reports
Ask Zia AI assistant for building reports and dashboards by conversation
80+ visualization types; unlimited reports and dashboards on paid plans
Files, cloud drives and databases (500+ connectors claimed)
On-premise edition for local server, AWS, Azure or Docker

Pros

Flat plans with users included keep costs predictable
Native connectors for common small-business apps with prebuilt reports
No SQL needed for everyday reporting
Free plan and low-cost Basic tier

Cons

Row caps per plan (0.5M on Basic, 1M on Standard)
Basic allows only 2 business app connectors
Viewer and row add-ons add cost as you grow

Zoho Analytics in our comparisons

Analytics & BI

Best BI Tools for Small Business

Zoho Analytics is the best BI tool for most small businesses: a free plan, flat pricing with users included, and native connectors with prebuilt reports for accounting, CRM, ad and ecommerce apps. Data Studio is the best free choice for Google-centric teams.

Emily RodriguezUpdated October 2026

Analytics & BI

Power BI alternatives

Tableau is the best all-round Power BI alternative, with Mac authoring and a self-hosted option. Choose Data Studio for Google shops, Metabase for open source, or Zoho Analytics on a budget.

Emily RodriguezUpdated October 2026