Fathom Analytics
Entry plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Fathom Analytics vs Matomo
Compare with for .
Fathom Analytics
59%
match · $180/yr
Matomo
60%
match · $312/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Matomo
Cloud
Flat price, whole team$26.00
× 12 months$312.00
Per year
$2.60 per person / mo
$312
Fathom Analytics
From $15
Agencies, freelancers and owners of many small sites who want one simple bill and the same features on every plan.
vs
Matomo
From $26Free plan
Organisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams.
Side by side
| Fathom Analytics | Matomo | |
|---|---|---|
| Pricing | From $15/month (100k pageviews) | Free self-hosted; Cloud from $26/month |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Agencies, freelancers and owners of many small sites who want one simple bill and the same features on every plan. | Organisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams. |
Pros and cons
Fathom Analytics
Pros
- 50 sites on every plan
- EU traffic processed in the EU on all plans
- Full history kept while subscribed
- No feature-gating between tiers
Cons
- No free plan; 7-day trial requires a card
- Anonymised data is stored on US servers
- No self-hosted option listed
Matomo
Pros
- Broadest feature set among the alternatives
- Self-host anywhere or use EU Cloud hosting
- No data sampling
- Data can move between Cloud and On-Premise
Cons
- Priced per hit, so events raise your tier
- Self-hosting means you run maintenance and upgrades
- On-Premise premium bundles are expensive
Emily Rodriguez