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Analytics & BI

Plausible vs Matomo

Compare with for 10 people.

Plausible
59%
match · $108/yr
Matomo
54%
match · $312/yr

Plausible is the better fit.

It costs $204 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Plausible
Entry plan
Smaller bill
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108

Matomo
Cloud
Flat price, whole team$26.00
× 12 months$312.00
Per year
$2.60 per person / mo
$312

Choose a tool

Plausible

From $9

Content sites, SaaS marketing sites, agencies and small stores that want GA4's core numbers without cookies, hosted in the EU.

Matomo

From $26Free plan

Organisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams.

Side by side

PlausibleMatomo
PricingFrom $9/month (10k pageviews)Free self-hosted; Cloud from $26/month
G2 RatingNot yet verifiedNot yet verified
Best ForContent sites, SaaS marketing sites, agencies and small stores that want GA4's core numbers without cookies, hosted in the EU.Organisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams.

Pros and cons

Plausible

Pros

  • No cookies and no persistent identifiers
  • Cloud data stays on EU-owned infrastructure in Germany
  • GA4 import keeps your history in one dashboard
  • Published prices and a 30-day trial without a card

Cons

  • Imported GA data is day-level aggregates with limited filtering
  • Funnels and revenue attribution need the Business plan
  • No free cloud plan

Matomo

Pros

  • Broadest feature set among the alternatives
  • Self-host anywhere or use EU Cloud hosting
  • No data sampling
  • Data can move between Cloud and On-Premise

Cons

  • Priced per hit, so events raise your tier
  • Self-hosting means you run maintenance and upgrades
  • On-Premise premium bundles are expensive

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