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Analytics & BI

Matomo vs PostHog

Compare with for 10 people.

Matomo
44%
match · $312/yr
PostHog
83%
match · $0/yr

PostHog is the better fit.

It's free for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Matomo
Cloud
Flat price, whole team$26.00
× 12 months$312.00
Per year
$2.60 per person / mo
$312

PostHog
Free
Smaller bill
Free to use$0.00
Per year
$0

Free to start

Choose a tool

Matomo

From $26Free plan

Organisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams.

PostHog

From FreeFree plan
G2 4.5 · 1,054 reviews

SaaS companies and app teams that want web analytics, product analytics and session replay on the same events.

Side by side

MatomoPostHog
PricingFree self-hosted; Cloud from $26/monthFree up to 1M events/month; then usage-based
G2 RatingNot yet verified4.5 (1,054 reviews)
Best ForOrganisations that want Google Analytics-level depth with full control over where data lives, including public sector and regulated teams.SaaS companies and app teams that want web analytics, product analytics and session replay on the same events.

Pros and cons

Matomo

Pros

  • Broadest feature set among the alternatives
  • Self-host anywhere or use EU Cloud hosting
  • No data sampling
  • Data can move between Cloud and On-Premise

Cons

  • Priced per hit, so events raise your tier
  • Self-hosting means you run maintenance and upgrades
  • On-Premise premium bundles are expensive

PostHog

Pros

  • 1M free analytics events every month
  • Product analytics and replay alongside web analytics
  • Choice of US or EU cloud
  • Per-product billing limits

Cons

  • More complex than a one-page dashboard
  • Full user tracking needs cookies and a consent banner
  • GA history import runs through BigQuery and a script

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