Google Analytics 4
Free
Free to use$0.00
Per year
$0
Free; Analytics 360 is quote-based
Google Analytics 4 vs Plausible
Compare with for .
Google Analytics 4
86%
match · $0/yr
Plausible
41%
match · $108/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Plausible
Entry plan
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108
Google Analytics 4
From FreeFree plan
G2 4.5 · 6,878 reviewsBusinesses that buy Google Ads, measure apps and websites together, or need free analytics at large scale.
vs
Plausible
From $9
Content sites, SaaS marketing sites, agencies and small stores that want GA4's core numbers without cookies, hosted in the EU.
Side by side
 Google Analytics 4 | Plausible | |
|---|---|---|
| Pricing | Free; Analytics 360 via sales | From $9/month (10k pageviews) |
| G2 Rating | 4.5 (6,878 reviews) | Not yet verified |
| Best For | Businesses that buy Google Ads, measure apps and websites together, or need free analytics at large scale. | Content sites, SaaS marketing sites, agencies and small stores that want GA4's core numbers without cookies, hosted in the EU. |
Pros and cons
Google Analytics 4
Pros
- Free for standard properties with no traffic-based price
- Deepest reporting here, with Explorations and attribution
- Native integrations with Google Ads and Google Marketing Platform
- BigQuery export for warehouse analysis
Cons
- Sets first-party cookies, so many sites run it behind a consent banner
- Event-level retention of 2 or 14 months on standard properties
- Steep learning curve for non-analysts
Plausible
Pros
- No cookies and no persistent identifiers
- Cloud data stays on EU-owned infrastructure in Germany
- GA4 import keeps your history in one dashboard
- Published prices and a 30-day trial without a card
Cons
- Imported GA data is day-level aggregates with limited filtering
- Funnels and revenue attribution need the Business plan
- No free cloud plan
Emily Rodriguez