Sanity vs Contentful
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Sanity
Developer and content teams that want a flexible, code-defined content model, real visual editing and per-seat pricing that scales gradually.
Contentful
Enterprises and larger digital teams that need governance, SLAs and a proven platform, and can budget for an Enterprise contract.
Side by side
| Sanity | Contentful | |
|---|---|---|
| Pricing | Free; Growth $15 per seat/month (billed monthly) | Free; Lite $300/month |
| G2 Rating | 4.7 (926 reviews) | 4.3 (399 reviews) |
| Best For | Developer and content teams that want a flexible, code-defined content model, real visual editing and per-seat pricing that scales gradually. | Enterprises and larger digital teams that need governance, SLAs and a proven platform, and can budget for an Enterprise contract. |
Pros and cons
Sanity
Pros
- Generous free plan with 20 seats and 10,000 documents
- Visual Editing and unlimited locales on every plan
- Predictable $15 per seat Growth pricing
- Highly customizable Studio
Cons
- GROQ adds a learning curve
- Free datasets are public only
- Growth raises documents only to 25,000; more costs $299
- Self-serve plans are monthly billing only
Contentful
Pros
- Mature REST and GraphQL APIs
- Free plan with 10 users
- Strong enterprise governance and support
Cons
- Steep jump from free to $300/month
- More records require an $850/month Lite Space
- Only 2 or 3 locales before Enterprise
- Visual page assembly (Studio) is Enterprise only
Related comparisons
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Pick Sanity for the best balance of free tier, visual editing and fair per-seat pricing. Choose Storyblok if marketers edit visually, or Payload if developers want to self-host inside Next.js.
Contentful alternatives
Stay with Contentful only if you need its enterprise governance and SLAs. For most teams leaving it, Sanity is the best all-round alternative, with Strapi as the open-source pick.