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Website Builders

Storyblok vs Payload

Compare with for 10 people.

Storyblok
70%
match · $1,089/yr
Payload
60%
match · quote

Storyblok is the better fit.

It publishes its prices; the other needs a sales quote.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Storyblok
Growth
Flat price, whole team$90.75
× 12 months$1,089.00
Per year
$9.08 per person / mo
$1,089

Payload
Sales quote
No public priceask sales
Per year
Quote

No public price

Choose a tool

Storyblok

From $90.75Free plan
G2 4.5 · 597 reviews

Marketing-led teams that build and update pages often and want editors to work visually with developer-built components.

Payload

From FreeFree plan
G2 4.9 · 59 reviews

Developer-led teams on Next.js who want the CMS inside their app, full ownership of data and no vendor seat or API limits.

Side by side

StoryblokPayload
PricingFree; Growth $90.75/month billed annually ($99 monthly)Free and open source (self-hosted); Enterprise by quote
G2 Rating4.5 (597 reviews)4.9 (59 reviews)
Best ForMarketing-led teams that build and update pages often and want editors to work visually with developer-built components.Developer-led teams on Next.js who want the CMS inside their app, full ownership of data and no vendor seat or API limits.

Pros and cons

Storyblok

Pros

  • Strong visual editing that is not paywalled
  • Component-based pages keep designs consistent
  • Growth Plus bundles 15 seats and 10 locales

Cons

  • Free plan has only one seat
  • Only 2 locales on Starter and Growth
  • Big jump from free to $99/month ($90.75 billed annually)
  • GraphQL is secondary to REST

Payload

Pros

  • No license fees, seat limits or vendor API caps
  • Content stays in your own database
  • TypeScript code-first config
  • Runs in the same codebase as your frontend

Cons

  • You run hosting, backups and upgrades
  • No managed cloud for new projects right now
  • Roadmap under Figma not fully detailed yet
  • Editors rely on developers for setup

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