E-commerce
Recurly
From $249
Consumer subscription businesses (media, apps, memberships, DTC) that bill more than about $40K a month and want strong churn and dunning tools.
Quick overview
- Pricing
- Starter $249/month + 0.9% (first $40K/month included)
- Plans
- Starter $249/month + 0.9% of billing volume, with the first $40K of billings each month included at no charge. 90-day free trial. All-Access: $1M billing volume minimum, 'as low as <1%' of billing volume, billed annually. All-Access for Shopify (Recurly Commerce): 'as low as <1%', billed annually. RevRec from $850/month billed annually. Engage (retention offers) from $1,600/month billed annually. USD.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 1 comparison
Key features
- Subscription billing with 20+ payment gateways on Starter
- Dunning campaigns (1 on Starter, multiple on All-Access)
- Recurly Commerce for Shopify subscriptions (from the 2025 Prive acquisition)
- Separate RevRec product for multi-GAAP revenue recognition
- Integrations with QuickBooks, NetSuite, HubSpot and Avalara
Pros
- Starter is a flat $249/month up to $40K of monthly billing
- Long 90-day free trial
- Covers both digital subscriptions and Shopify physical subscriptions
- Deep churn-prevention focus, with more tools on higher tiers
Cons
- $249/month minimum is steep for very early businesses
- Starter gets only one dunning campaign
- All-Access needs $1M+ billing volume and an annual contract
- Revenue recognition costs at least $850/month extra
Marcus Williams