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Marketing Automation

ActiveCampaign vs GetResponse

Compare with for 10 people.

ActiveCampaign
73%
match · $180/yr
GetResponse
70%
match · $187/yr

ActiveCampaign is the better fit.

14,813 G2 reviews back its rating.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

ActiveCampaign
Starter
Smaller bill
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180

Under 1,000 contacts; rises with contacts

GetResponse
Starter
Flat price, whole team$15.58
× 12 months$186.96
Per year
$1.56 per person / mo
$187

Starting price; rises with usage

Choose a tool

ActiveCampaign

From $15
G2 4.4 · 14,813 reviews

Small businesses that want the deepest email automation (branches, goals, site tracking, scoring) and will pay Plus prices to get unlimited automation actions.

GetResponse

From $15.58Free plan

Small businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills.

Side by side

ActiveCampaignGetResponse
PricingNo free plan; Starter from $15/month (annual) or $19/month (monthly) at 1,000 contacts; Plus from $59/monthFree (500 contacts); paid from $15.58/month (Starter, 1,000 contacts, annual) or $19/month (monthly)
G2 Rating4.4 (14,813 reviews)Not yet verified
Best ForSmall businesses that want the deepest email automation (branches, goals, site tracking, scoring) and will pay Plus prices to get unlimited automation actions.Small businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills.

Pros and cons

ActiveCampaign

Pros

  • Unlimited automation actions with branches, goals and webhooks from Plus
  • Site tracking, predictive sending and revenue attribution on Pro
  • Contact scoring and segmentation that grow with each tier
  • Wide integration list, from Zapier and Calendly to ad platforms

Cons

  • No free plan, and Starter caps each automation at 5 actions
  • Plus costs $239/month at 10,000 contacts (monthly), about double GetResponse Marketer
  • SMS needs Plus or higher, and CRM pipelines are a paid add-on
  • Prices come from ActiveCampaign's published price data and may differ slightly on the live page

GetResponse

Pros

  • Unlimited sends on every paid plan, so no overage bills
  • Free plan for up to 500 contacts
  • Marketer adds unlimited workflows, abandoned cart and contact scoring
  • Webinars and courses on the Creator plan

Cons

  • Starter has only 1 automation workflow and no A/B testing
  • SMS and transactional email are Enterprise only
  • Smallest paid tier is 1,000 contacts
  • Non-US visitors see EUR prices

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