Starting price; rises with usage
GetResponse vs Mailchimp
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Rises with contacts
GetResponse
Small businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills.

Mailchimp
Small businesses that already use Mailchimp or rely on many connected apps, and are ready for Standard to get branching flows.
Side by side
| GetResponse | ||
|---|---|---|
| Pricing | Free (500 contacts); paid from $15.58/month (Starter, 1,000 contacts, annual) or $19/month (monthly) | Free (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly) |
| G2 Rating | Not yet verified | 4.3 (12,993 reviews) |
| Best For | Small businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills. | Small businesses that already use Mailchimp or rely on many connected apps, and are ready for Standard to get branching flows. |
Pros and cons
GetResponse
Pros
- Unlimited sends on every paid plan, so no overage bills
- Free plan for up to 500 contacts
- Marketer adds unlimited workflows, abandoned cart and contact scoring
- Webinars and courses on the Creator plan
Cons
- Starter has only 1 automation workflow and no A/B testing
- SMS and transactional email are Enterprise only
- Smallest paid tier is 1,000 contacts
- Non-US visitors see EUR prices
Mailchimp
Pros
- 300+ integrations, including official Shopify and WooCommerce connections
- Standard plan has branching flows with up to 200 journeys
- SMS and MMS add-ons live in the same account (paid plans, after approval)
- Free plan for testing the editor with up to 250 contacts
Cons
- Essentials limits automation flows to 4 steps, so real automation needs Standard
- A 1,000-contact list is billed at the 1,500 tier ($45/month on Standard)
- Free plan sends only 500 emails a month and has no real automation
- Trial needs a credit card, and going over limits on paid plans brings overage charges
Related comparisons
Best Marketing Automation for Small Business
Pick ActiveCampaign for the deepest automation. Pick Brevo for the lowest bill, or GetResponse for full automation with lead scoring at a mid-range price.
Constant Contact alternatives
Switch to MailerLite for more automation at the same starting price. Pick Brevo for SMS beyond the US, and stay with Constant Contact if live phone support matters most.
MailerLite alternatives
If you already pay, MailerLite Comfort is still one of the cheapest plans with real automation. If the new 250-subscriber free plan is too small, Kit (free to 10,000 subscribers) or Brevo (priced by sends) are the best ways out.
