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Marketing Automation

GetResponse vs Mailchimp

Compare with for 10 people.

GetResponse
67%
match · $187/yr
Mailchimp
83%
match · $156/yr

Mailchimp is the better fit.

12,993 G2 reviews back its rating.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

GetResponse
Starter
Flat price, whole team$15.58
× 12 months$186.96
Per year
$1.56 per person / mo
$187

Starting price; rises with usage

Mailchimp
Essentials
Smaller bill
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156

Rises with contacts

Choose a tool

GetResponse

From $15.58Free plan

Small businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills.

Mailchimp

From $13Free plan
G2 4.3 · 12,993 reviews

Small businesses that already use Mailchimp or rely on many connected apps, and are ready for Standard to get branching flows.

Side by side

GetResponseMailchimp
PricingFree (500 contacts); paid from $15.58/month (Starter, 1,000 contacts, annual) or $19/month (monthly)Free (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly)
G2 RatingNot yet verified4.3 (12,993 reviews)
Best ForSmall businesses that want unlimited workflows, abandoned cart and contact scoring at a mid-range price, with unlimited sends and no overage bills.Small businesses that already use Mailchimp or rely on many connected apps, and are ready for Standard to get branching flows.

Pros and cons

GetResponse

Pros

  • Unlimited sends on every paid plan, so no overage bills
  • Free plan for up to 500 contacts
  • Marketer adds unlimited workflows, abandoned cart and contact scoring
  • Webinars and courses on the Creator plan

Cons

  • Starter has only 1 automation workflow and no A/B testing
  • SMS and transactional email are Enterprise only
  • Smallest paid tier is 1,000 contacts
  • Non-US visitors see EUR prices

Mailchimp

Pros

  • 300+ integrations, including official Shopify and WooCommerce connections
  • Standard plan has branching flows with up to 200 journeys
  • SMS and MMS add-ons live in the same account (paid plans, after approval)
  • Free plan for testing the editor with up to 250 contacts

Cons

  • Essentials limits automation flows to 4 steps, so real automation needs Standard
  • A 1,000-contact list is billed at the 1,500 tier ($45/month on Standard)
  • Free plan sends only 500 emails a month and has no real automation
  • Trial needs a credit card, and going over limits on paid plans brings overage charges

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