Apollo.io vs Reply.io
Which sales engagement tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Apollo.io
From $49Free plan
Small and mid-size sales teams that want contact data and email sequencing in one affordable tool.
vs
Reply.io
From $49
Sales teams that want email, LinkedIn and calls in one per-user plan, with an AI SDR option.
Side by side
| Apollo.io | Reply.io | |
|---|---|---|
| Pricing | From $49/seat/month billed annually ($65 month to month); free plan with 75 credits a month | From $49/user/month billed yearly ($59 month to month) for Email Volume; 14-day trial |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small and mid-size sales teams that want contact data and email sequencing in one affordable tool. | Sales teams that want email, LinkedIn and calls in one per-user plan, with an AI SDR option. |
Pros and cons
Apollo.io
Pros
- Real free plan with credits, sequences and the Chrome extension
- Public per-seat pricing with monthly and annual options
- Data, sequencing, dialer and deliverability tools in one platform
- Large credit allowances on paid plans (2,500 a month on Basic monthly)
Cons
- Phone numbers cost 8 credits each
- Credits never roll over
- Basic plan limited to 1 mailbox per user and 250 emails a day
- No mixing of plan levels across one team
Reply.io
Pros
- Multichannel plan bundles LinkedIn, calls and SMS
- Email Volume allows many mailboxes under fair use
- Built-in data search and AI SDR options
- Agency plans with client workspaces
Cons
- Per-user pricing at small tiers adds up for teams
- LinkedIn is a $69/account add-on on Email Volume
- Only 50 data credits a month included
- Pricing page has several plan families and is harder to compare
Marcus Williams