Apollo.io
Small and mid-size sales teams that want contact data and email sequencing in one affordable tool.
Quick overview
- Pricing
- From $49/seat/month billed annually ($65 month to month); free plan with 75 credits a month
- Plans
- Basic is $49 per seat per month billed annually (30,000 credits per seat per year) or $65 billed monthly (2,500 credits per seat per month). Professional is $79 annually (48,000 credits a year) or $99 monthly (4,000 a month). Organization is $119 per seat per month billed annually only, with a 3-seat minimum and 72,000 credits per seat per year. Free costs $0 with 75 credits per seat per month (shown as 900 a year), and Basic and Professional have a 14-day trial with 75 credits.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 4 comparisons
Key features
- Contact and company database (Apollo says 240M contacts and 30M companies) with emails and phone numbers
- Built-in sequences with email, dialer, deliverability suite and email warmup
- Chrome, Gmail and Salesforce extensions
- Waterfall enrichment plus CSV, CRM and API enrichment on paid plans
- Buying intent topics, website visitor identification, AI research and AI lead scoring
Pros
- Real free plan with credits, sequences and the Chrome extension
- Public per-seat pricing with monthly and annual options
- Data, sequencing, dialer and deliverability tools in one platform
- Large credit allowances on paid plans (2,500 a month on Basic monthly)
Cons
- Phone numbers cost 8 credits each
- Credits never roll over
- Basic plan limited to 1 mailbox per user and 250 emails a day
- No mixing of plan levels across one team
Apollo.io in our comparisons
Apollo.io alternatives
Lusha is the easiest self-serve swap for small teams: a free plan, public prices and phone numbers at 5 credits instead of Apollo's 8. Pick Cognism for European calling, Hunter if you only need emails, Clay for custom enrichment, or lemlist if you mainly want better sequences. Larger teams that need more data and intent should look at ZoomInfo.
Marcus WilliamsUpdated October 2026Best Sales Prospecting Tools
Apollo.io is the best sales prospecting tool for most teams: a real free plan, public pricing from $49/seat/month billed annually, and contact data, sequences and a dialer in one tool. Pick ZoomInfo for enterprise data and intent, Cognism for Europe and verified mobiles, Lusha for a quick self-serve extension, or Clay for custom enrichment workflows.
Marcus WilliamsUpdated October 2026lemlist alternatives
Reply.io is the best lemlist alternative if you want to keep email, LinkedIn and calls in one sequence: its per-user Multichannel plan works the same way for $99 a month ($89 yearly). Pick Instantly for email-only sending across many mailboxes, Apollo.io for included lead data, Smartlead for agencies or Woodpecker for small budgets.
Marcus WilliamsUpdated October 2026ZoomInfo alternatives
Apollo.io is the best ZoomInfo alternative for most teams: public prices from $49 per seat per month billed annually, a free plan, and data plus outreach in one tool. Pick Cognism for Europe and cold calling, Lusha or RocketReach for cheap self-serve lookups, or Clay for custom enrichment.
Marcus WilliamsUpdated October 2026