ZoomInfo
Mid-market and enterprise teams that need deep US company data, intent signals and a full GTM platform, and can sign an annual contract.
Quick overview
- Pricing
- Custom quote only, billed annually; free ZoomInfo Lite plan with 10 credits a month
- Plans
- ZoomInfo publishes no prices. Its pricing page lists sales packages (Professional, Copilot Advanced, Copilot Enterprise) and marketing packages (Marketing Demand, ABM Lite, ABM Enterprise), all through sales; price depends on features, number of licenses and credit usage. A ZoomInfo-owned guide (updated July 2026) says paid plans are billed annually, not monthly, and include a minimum number of seats. ZoomInfo Lite is a permanent free plan with 10 credits a month (25 with Community Edition, which requires sharing your email or CRM contacts), and a free trial (typically 7 days) is offered.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 3 comparisons
Key features
- Large contact and company database with mobile numbers and business emails (ZoomInfo says 500M+ contacts)
- Buyer intent signals, website visitor identification and job change tracking
- GTM Workspace (successor to ZoomInfo Copilot) with AI account research and workflows
- CRM and sales engagement integrations, Chrome extension and mobile app
- Chorus conversation intelligence and website chat sold as part of the platform
Pros
- One of the largest B2B databases (500M+ contacts, vendor claim)
- Intent, website visitor and job change signals
- Wide integrations plus conversation intelligence (Chorus) in the same vendor
- Strong compliance certifications listed (ISO 27001, ISO 27701, SOC 2 Type II)
Cons
- No public pricing; annual contracts only
- Seat minimums and credit purchases add up
- Free plan is very small (10 credits a month)
- Product names keep changing (Copilot, GTM Workspace), which makes packages harder to compare
ZoomInfo in our comparisons
Apollo.io alternatives
Lusha is the easiest self-serve swap for small teams: a free plan, public prices and phone numbers at 5 credits instead of Apollo's 8. Pick Cognism for European calling, Hunter if you only need emails, Clay for custom enrichment, or lemlist if you mainly want better sequences. Larger teams that need more data and intent should look at ZoomInfo.
Marcus WilliamsUpdated October 2026Best Sales Prospecting Tools
Apollo.io is the best sales prospecting tool for most teams: a real free plan, public pricing from $49/seat/month billed annually, and contact data, sequences and a dialer in one tool. Pick ZoomInfo for enterprise data and intent, Cognism for Europe and verified mobiles, Lusha for a quick self-serve extension, or Clay for custom enrichment workflows.
Marcus WilliamsUpdated October 2026ZoomInfo alternatives
Apollo.io is the best ZoomInfo alternative for most teams: public prices from $49 per seat per month billed annually, a free plan, and data plus outreach in one tool. Pick Cognism for Europe and cold calling, Lusha or RocketReach for cheap self-serve lookups, or Clay for custom enrichment.
Marcus WilliamsUpdated October 2026