Clay
Growth and RevOps teams that want to combine many data providers and AI research in custom enrichment workflows.
Quick overview
- Pricing
- From $167/month billed annually ($185 month to month); free plan with 100 data credits and 500 actions a month
- Plans
- Clay bills two meters: Actions (platform work) and Data Credits (data and AI bought from its marketplace). Launch starts at $167/month billed annually or $185/month billed monthly with 15,000 actions and 2,500 data credits a month (30K data credits a year on annual); Growth starts at $446/month annually or $495/month monthly with 40,000 actions and 6,000 data credits a month. Both scale up by buying higher action and data credit tiers, and every plan includes unlimited seats. Free costs $0 with 500 actions and 100 data credits a month and 200 rows per table; Enterprise is custom with an annual commitment.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 3 comparisons
Key features
- Waterfall enrichment across 150+ data providers on every plan
- Claygent AI research agent and Claygent builder
- Signals: job changes, promotions, company news, social listening, web intent (Growth)
- CRM and data warehouse auto-sync (Growth and up)
- Clay Sequencer for sending email, plus integrations with sequencing tools
Pros
- Waterfall enrichment across 150+ providers raises coverage
- Unlimited seats on every plan
- Real free plan with credits and actions each month
- No charge when a lookup finds nothing
- Strong AI research (Claygent) and automation
Cons
- Steep learning curve; it is a workflow builder, not a ready contact list
- Two-meter pricing is hard to forecast
- CRM sync only from Growth plan
- No stated data accuracy guarantee
Clay in our comparisons
Apollo.io alternatives
Lusha is the easiest self-serve swap for small teams: a free plan, public prices and phone numbers at 5 credits instead of Apollo's 8. Pick Cognism for European calling, Hunter if you only need emails, Clay for custom enrichment, or lemlist if you mainly want better sequences. Larger teams that need more data and intent should look at ZoomInfo.
Marcus WilliamsUpdated October 2026Best Sales Prospecting Tools
Apollo.io is the best sales prospecting tool for most teams: a real free plan, public pricing from $49/seat/month billed annually, and contact data, sequences and a dialer in one tool. Pick ZoomInfo for enterprise data and intent, Cognism for Europe and verified mobiles, Lusha for a quick self-serve extension, or Clay for custom enrichment workflows.
Marcus WilliamsUpdated October 2026ZoomInfo alternatives
Apollo.io is the best ZoomInfo alternative for most teams: public prices from $49 per seat per month billed annually, a free plan, and data plus outreach in one tool. Pick Cognism for Europe and cold calling, Lusha or RocketReach for cheap self-serve lookups, or Clay for custom enrichment.
Marcus WilliamsUpdated October 2026