Apollo.io vs Smartlead
Which sales engagement tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Apollo.io
From $49Free plan
Small and mid-size sales teams that want contact data and email sequencing in one affordable tool.
vs
Smartlead
From $32.50
Agencies and high-volume senders who want unlimited mailboxes, warmup and client workspaces at a flat price.
Side by side
| Apollo.io | Smartlead | |
|---|---|---|
| Pricing | From $49/seat/month billed annually ($65 month to month); free plan with 75 credits a month | From $32.50/month billed yearly ($39 month to month); trial |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small and mid-size sales teams that want contact data and email sequencing in one affordable tool. | Agencies and high-volume senders who want unlimited mailboxes, warmup and client workspaces at a flat price. |
Pros and cons
Apollo.io
Pros
- Real free plan with credits, sequences and the Chrome extension
- Public per-seat pricing with monthly and annual options
- Data, sequencing, dialer and deliverability tools in one platform
- Large credit allowances on paid plans (2,500 a month on Basic monthly)
Cons
- Phone numbers cost 8 credits each
- Credits never roll over
- Basic plan limited to 1 mailbox per user and 250 emails a day
- No mixing of plan levels across one team
Smartlead
Pros
- Unlimited mailboxes and warmup from $39
- Built for agencies: client workspaces and whitelabel
- Dedicated IPs and placement testing available in-app
- 17% annual discount, no lock-in contract
Cons
- Base plan lacks API, webhooks and CRM access
- Many useful pieces are add-ons (verified leads, SmartDelivery, servers)
- Trial length is not stated on the pricing page
Marcus Williams