lemlist vs Apollo.io
Which sales engagement tool is right for you? Compare features, pricing, and user reviews to make the best choice.
lemlist
Teams that want email plus LinkedIn, calls and a lead database in one tool.
Apollo.io
Small and mid-size sales teams that want contact data and email sequencing in one affordable tool.
Side by side
| lemlist | Apollo.io | |
|---|---|---|
| Pricing | From $55/month billed yearly ($69 month to month) for the Email plan; 14-day trial | From $49/seat/month billed annually ($65 month to month); free plan with 75 credits a month |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Teams that want email plus LinkedIn, calls and a lead database in one tool. | Small and mid-size sales teams that want contact data and email sequencing in one affordable tool. |
Pros and cons
lemlist
Pros
- Real multichannel sequences with LinkedIn, calls, SMS and WhatsApp
- Email plan has unlimited users and senders
- Warmup and deliverability tools included
- Built-in lead database with pay-per-result enrichment
Cons
- LinkedIn needs the per-user Multichannel plan
- Lead data and intent signals cost extra
- LinkedIn automation depends on the Chrome extension session
Apollo.io
Pros
- Real free plan with credits, sequences and the Chrome extension
- Public per-seat pricing with monthly and annual options
- Data, sequencing, dialer and deliverability tools in one platform
- Large credit allowances on paid plans (2,500 a month on Basic monthly)
Cons
- Phone numbers cost 8 credits each
- Credits never roll over
- Basic plan limited to 1 mailbox per user and 250 emails a day
- No mixing of plan levels across one team
Related comparisons
Apollo.io alternatives
Lusha is the easiest self-serve swap for small teams: a free plan, public prices and phone numbers at 5 credits instead of Apollo's 8. Pick Cognism for European calling, Hunter if you only need emails, Clay for custom enrichment, or lemlist if you mainly want better sequences. Larger teams that need more data and intent should look at ZoomInfo.
Marcus WilliamsUpdated October 2026lemlist alternatives
Reply.io is the best lemlist alternative if you want to keep email, LinkedIn and calls in one sequence: its per-user Multichannel plan works the same way for $99 a month ($89 yearly). Pick Instantly for email-only sending across many mailboxes, Apollo.io for included lead data, Smartlead for agencies or Woodpecker for small budgets.
Marcus WilliamsUpdated October 2026