Instantly vs Apollo.io
Which sales engagement tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Instantly
From $37.60
Teams and agencies that want to connect many mailboxes and warm them all for one flat monthly fee.
vs
Apollo.io
From $49Free plan
Small and mid-size sales teams that want contact data and email sequencing in one affordable tool.
Side by side
| Instantly | Apollo.io | |
|---|---|---|
| Pricing | From $37.60/month billed yearly ($47 month to month); 14-day trial | From $49/seat/month billed annually ($65 month to month); free plan with 75 credits a month |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Teams and agencies that want to connect many mailboxes and warm them all for one flat monthly fee. | Small and mid-size sales teams that want contact data and email sequencing in one affordable tool. |
Pros and cons
Instantly
Pros
- Unlimited mailboxes and warmup on the $47 plan
- Flat fee, no per-seat or per-mailbox charges
- Built-in lead database and AI agents if you add credits
- Can buy ready-made and pre-warmed mailboxes in-app
Cons
- Growth plan is capped at 5,000 emails and 1,000 contacts a month
- Replying from Unibox and webhooks need the $97 plan
- Lead data is a second subscription, so the real bill is often $94+ a month
- Credits expire after 2 months on monthly billing
Apollo.io
Pros
- Real free plan with credits, sequences and the Chrome extension
- Public per-seat pricing with monthly and annual options
- Data, sequencing, dialer and deliverability tools in one platform
- Large credit allowances on paid plans (2,500 a month on Basic monthly)
Cons
- Phone numbers cost 8 credits each
- Credits never roll over
- Basic plan limited to 1 mailbox per user and 250 emails a day
- No mixing of plan levels across one team
Marcus Williams