Instantly vs Woodpecker
Which sales engagement tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Instantly
Teams and agencies that want to connect many mailboxes and warm them all for one flat monthly fee.
Woodpecker
Small teams and agencies that want low entry pricing and pay only for the prospects they contact.
Side by side
| Instantly | Woodpecker | |
|---|---|---|
| Pricing | From $37.60/month billed yearly ($47 month to month); 14-day trial | From $23/month billed yearly ($35 month to month for 500 contacted prospects); 14-day trial |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Teams and agencies that want to connect many mailboxes and warm them all for one flat monthly fee. | Small teams and agencies that want low entry pricing and pay only for the prospects they contact. |
Pros and cons
Instantly
Pros
- Unlimited mailboxes and warmup on the $47 plan
- Flat fee, no per-seat or per-mailbox charges
- Built-in lead database and AI agents if you add credits
- Can buy ready-made and pre-warmed mailboxes in-app
Cons
- Growth plan is capped at 5,000 emails and 1,000 contacts a month
- Replying from Unibox and webhooks need the $97 plan
- Lead data is a second subscription, so the real bill is often $94+ a month
- Credits expire after 2 months on monthly billing
Woodpecker
Pros
- Low entry price ($35, or about $23/month yearly)
- Unlimited team members and email accounts
- Free catch-all verification
- Trial can be extended
Cons
- API and integrations are a paid add-on
- Only 2 free warm-ups at the entry tier
- Prospect-based billing counts the same person once per campaign
Related comparisons
Best Cold Email Software
Instantly is the best cold email software for most teams: unlimited mailboxes and unlimited warmup on every plan from $47/month ($37.60 yearly), with a shared inbox and in-app mailboxes. Pick Smartlead for agency work, lemlist when LinkedIn belongs in the sequence, Saleshandy for built-in lead data, or Woodpecker for low volume on a small budget.
Marcus WilliamsUpdated October 2026lemlist alternatives
Reply.io is the best lemlist alternative if you want to keep email, LinkedIn and calls in one sequence: its per-user Multichannel plan works the same way for $99 a month ($89 yearly). Pick Instantly for email-only sending across many mailboxes, Apollo.io for included lead data, Smartlead for agencies or Woodpecker for small budgets.
Marcus WilliamsUpdated October 2026