Format
Entry plan
Flat price, whole team$10.00
× 12 months$120.00
Per year
$1.00 per person / mo
$120
Format vs Framer
Compare with for .
Format
59%
match · $120/yr
Framer
79%
match · $120/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Framer
Basic site plan
Flat price, whole team$10.00
× 12 months$120.00
Per year
$1.00 per person / mo
$120
Extra editors $20 a month each
Format
From $10
Photographers and filmmakers who edit in Lightroom and want a portfolio, client proofing and delivery in one tool.
vs
Framer
From $10Free plan
G2 4.5 · 145 reviewsUX, product and visual designers who want their portfolio to show their design skills.
Side by side
| Format |  Framer | |
|---|---|---|
| Pricing | $10/month (billed yearly) | Free; paid from $10/month (billed yearly) |
| G2 Rating | Not yet verified | 4.5 (145 reviews) |
| Best For | Photographers and filmmakers who edit in Lightroom and want a portfolio, client proofing and delivery in one tool. | UX, product and visual designers who want their portfolio to show their design skills. |
Pros and cons
Format
Pros
- Proofing and delivery that fit a Lightroom workflow
- No commission on store sales
- Generous storage and video on Pro Plus
Cons
- Basic allows only 70 high-resolution images and no store
- No print-lab fulfillment; you print and ship orders yourself
- Pricing page lists some plan features inconsistently
- Current low annual prices are a limited-time promotion
Framer
Pros
- Most design freedom per dollar
- Free plan good enough to build a real portfolio
- Animations help a design portfolio stand out
Cons
- No built-in checkout; selling needs third-party tools
- No client galleries or proofing
- Basic plan caps you at 30 pages
Emily Rodriguez