Format
Entry plan
Flat price, whole team$10.00
× 12 months$120.00
Per year
$1.00 per person / mo
$120
Format vs Wix
Compare with for .
Format
59%
match · $120/yr
Wix
68%
match · $204/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Wix
Light
Flat price, whole team$17.00
× 12 months$204.00
Per year
$1.70 per person / mo
$204
Format
From $10
Photographers and filmmakers who edit in Lightroom and want a portfolio, client proofing and delivery in one tool.
vs
Wix
From $17Free plan
G2 4.2 · 1,889 reviewsCreatives who want a free start, layout freedom and plenty of add-ons such as booking or forms.
Side by side
| Format |  Wix | |
|---|---|---|
| Pricing | $10/month (billed yearly) | Free; paid from $17/month (billed yearly) |
| G2 Rating | Not yet verified | 4.2 (1,889 reviews) |
| Best For | Photographers and filmmakers who edit in Lightroom and want a portfolio, client proofing and delivery in one tool. | Creatives who want a free start, layout freedom and plenty of add-ons such as booking or forms. |
Pros and cons
Format
Pros
- Proofing and delivery that fit a Lightroom workflow
- No commission on store sales
- Generous storage and video on Pro Plus
Cons
- Basic allows only 70 high-resolution images and no store
- No print-lab fulfillment; you print and ship orders yourself
- Pricing page lists some plan features inconsistently
- Current low annual prices are a limited-time promotion
Wix
Pros
- Free plan and a forgiving editor
- Large app market
- Generous storage from Core up
Cons
- Selling requires Core ($29/mo billed yearly)
- Wix Photo Albums (with proofing) can no longer be added to sites
- Switching templates after publishing can mean rebuilding
Emily Rodriguez