Google Analytics 4
Free
Free to use$0.00
Per year
$0
Free; Analytics 360 is quote-based
Google Analytics 4 vs PostHog
Compare with for .
Google Analytics 4
86%
match · $0/yr
PostHog
83%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
PostHog
Free
Free to use$0.00
Per year
$0
Free to start
Google Analytics 4
From FreeFree plan
G2 4.5 · 6,878 reviewsBusinesses that buy Google Ads, measure apps and websites together, or need free analytics at large scale.
vs
PostHog
From FreeFree plan
G2 4.5 · 1,054 reviewsSaaS companies and app teams that want web analytics, product analytics and session replay on the same events.
Side by side
 Google Analytics 4 | PostHog | |
|---|---|---|
| Pricing | Free; Analytics 360 via sales | Free up to 1M events/month; then usage-based |
| G2 Rating | 4.5 (6,878 reviews) | 4.5 (1,054 reviews) |
| Best For | Businesses that buy Google Ads, measure apps and websites together, or need free analytics at large scale. | SaaS companies and app teams that want web analytics, product analytics and session replay on the same events. |
Pros and cons
Google Analytics 4
Pros
- Free for standard properties with no traffic-based price
- Deepest reporting here, with Explorations and attribution
- Native integrations with Google Ads and Google Marketing Platform
- BigQuery export for warehouse analysis
Cons
- Sets first-party cookies, so many sites run it behind a consent banner
- Event-level retention of 2 or 14 months on standard properties
- Steep learning curve for non-analysts
PostHog
Pros
- 1M free analytics events every month
- Product analytics and replay alongside web analytics
- Choice of US or EU cloud
- Per-product billing limits
Cons
- More complex than a one-page dashboard
- Full user tracking needs cookies and a consent banner
- GA history import runs through BigQuery and a script
Emily Rodriguez