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Analytics & BI

GrowthBook vs Convert

Compare with for 10 people.

GrowthBook
62%
match · $4,800/yr
Convert
59%
match · $3,588/yr

GrowthBook is the better fit.

It has a free plan you can start on today.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

GrowthBook
Pro
$40.00 × 10 seats$400.00
× 12 months$4,800.00
Per year
$40.00 per person / mo
$4,800

Convert
Entry plan
Smaller bill
Flat price, whole team$299.00
× 12 months$3,588.00
Per year
$29.90 per person / mo
$3,588

Choose a tool

GrowthBook

From $40Free plan

Data teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event.

Convert

From $299

Agencies, ecommerce and marketing teams that want a website testing tool with published prices and do not need a full product analytics platform.

Side by side

GrowthBookConvert
PricingFree (3 users); Pro $40/seat/moFrom $299/mo (annual) or $399/mo
G2 RatingNot yet verifiedNot yet verified
Best ForData teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event.Agencies, ecommerce and marketing teams that want a website testing tool with published prices and do not need a full product analytics platform.

Pros and cons

GrowthBook

Pros

  • Warehouse-native analysis on every plan, free included
  • Open source, so you can self-host and inspect the code
  • Simple seat pricing with unlimited traffic
  • Documented edge delivery options for flicker-sensitive pages

Cons

  • Free Cloud plan is capped at 3 users
  • Visual editor, sequential testing and CUPED need Pro
  • Getting the most out of it assumes you have a warehouse and SQL skills

Convert

Pros

  • Prices and tested-user limits are on the website
  • Choice of frequentist or Bayesian statistics
  • Strong privacy positioning with first-party cookies
  • Full-stack testing available without an enterprise contract

Cons

  • No free plan, only a 15-day trial
  • Sequential testing and multivariate tests need Pro
  • Overage pricing adds up quickly for high-traffic sites

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