GrowthBook
Pro
$40.00 × 10 seats$400.00
× 12 months$4,800.00
Per year
$40.00 per person / mo
$4,800
GrowthBook vs Wingify (formerly VWO and AB Tasty)
Compare with for .
GrowthBook
60%
match · $4,800/yr
Wingify (formerly VWO and AB Tasty)
32%
match · quote
GrowthBook is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Wingify (formerly VWO and AB Tasty)
Sales quote
No public priceask sales
Per year
Quote
No public price
GrowthBook
From $40Free plan
Data teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event.
vs
Wingify (formerly VWO and AB Tasty)
From Custom
Marketing and CRO teams that want a visual editor, behavior analytics and personalization in one suite, and existing VWO or AB Tasty customers.
Side by side
| GrowthBook | Wingify (formerly VWO and AB Tasty) | |
|---|---|---|
| Pricing | Free (3 users); Pro $40/seat/mo | Custom quote; 30-day trial |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Data teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event. | Marketing and CRO teams that want a visual editor, behavior analytics and personalization in one suite, and existing VWO or AB Tasty customers. |
Pros and cons
GrowthBook
Pros
- Warehouse-native analysis on every plan, free included
- Open source, so you can self-host and inspect the code
- Simple seat pricing with unlimited traffic
- Documented edge delivery options for flicker-sensitive pages
Cons
- Free Cloud plan is capped at 3 users
- Visual editor, sequential testing and CUPED need Pro
- Getting the most out of it assumes you have a warehouse and SQL skills
Wingify (formerly VWO and AB Tasty)
Pros
- Testing, heatmaps, journeys and feedback in one suite
- Choice of Bayesian or frequentist analysis on feature experimentation
- Server-side SDKs plus a visual editor
- 30-day trial without a credit card
Cons
- No public prices since the rebrand
- Product names and dashboards are still converging after the 2026 merger
- No free-forever plan listed
Emily Rodriguez